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2026.09.01 Kohsoku Ad and CM Source: https://prtimes.jp/main/html/rd/p/000000004.000118990.html Archive: https://web.archive.org/web/20260917025438/https://prtimes.jp/main/html/rd/p/000000004.000118990.html From Sendai to the next dream: New corporate commercial featuring Yuzuru Hanyu to air starting September 2026. Kohsoku Co., Ltd. (Headquartered in Sendai, Miyagi Prefecture; Representative Director, President and Executive Officer: Hiroki Seki), a specialized trading company dealing in food packaging, has produced a new corporate commercial featuring professional figure skater Yuzuru Hanyu to commemorate the company's 60th anniversary. The commercial is scheduled to begin airing on September 18, 2026. In addition, beginning September 1, 2026, transportation advertisements featuring Yuzuru Hanyu will be displayed within JR Sendai Station. The catchphrase for this campaign is: “To the Next Dream.” The Message Behind the Commercial The concept of this commercial is “Dream.” Kohsoku's corporate philosophy contains the following passage: “Always holding dreams and aspirations in our hearts, and seeking their realization, we walk the true path of a dignified and proud business.” With dreams and aspirations in their hearts, each continuing to walk their own “true path” — in this respect, Yuzuru Hanyu and Kohsoku deeply overlap. Yuzuru Hanyu took Sendai as his starting point and spread his wings onto the world stage, accomplishing numerous extraordinary feats, yet even now he continues to take on challenges toward his dreams. Even after fulfilling one dream, he does not stop walking, but moves on toward the next dream — this attitude overlaps with the spirit of Kohsoku, which continues to take on new challenges even after surpassing its 60th year since founding. The two, both having Sendai as their starting point, will continue walking toward their dreams. In this commercial, these feelings are expressed through the message: “To the Next Dream.” The Background Behind Featuring Yuzuru Hanyu From the television commercial that Kohsoku produced for the first time in its 57th year, what Kohsoku has consistently valued is its “connection with the local community.” As the company reaches its 60th anniversary, we have chosen Yuzuru Hanyu — who grew up in the same Miyagi Prefecture and continues to take on challenges on the world stage — as a symbol of taking that commitment even further. We want to convey that Miyagi is home to companies and people who can be a source of pride for the world. And we hope to deliver a sense of hope to the children of the local community who will carry the future: that even from a regional area, they can take on challenges toward their next dream. Comment from Hiroki Seki, Representative Director, President and Executive Officer of Kohsoku Co., Ltd. Our company was born in Sendai and has grown thanks to the support of our customers and everyone in the local community. At the time of the Great East Japan Earthquake, we felt a responsibility to support the infrastructure of food by continuing to supply food packaging materials. Since then, without changing, we have continued along our path under the philosophy of “remaining a company that is useful to society.” Yuzuru Hanyu, too, has continued taking on challenges in the world from his starting point of Sendai, and every time he fulfilled one dream, he moved forward toward yet another dream. Our 60th anniversary is not a goal for us, but the starting point for our next dream. Through this commercial, we would be happy if the children living in the local community come to feel, “I want to take on the challenge of my next dream, too.” Commercial Broadcast Areas Broadcast period: September 18, 2026 – September 30, 2026 Broadcast areas: Hokkaido, Aomori, Iwate, Akita, Miyagi, Yamagata, Niigata, Nagano, Ishikawa, Kanto (Tokyo, Saitama, Chiba, Kanagawa, Ibaraki, Tochigi, Gunma), Shizuoka, Tokai (Aichi, Gifu, Mie), Kansai (Osaka, Kyoto, Shiga, Hyogo, Nara, Wakayama), Hiroshima, Ehime, Fukuoka About Kohsoku Co., Ltd. Kohsoku Co., Ltd. was founded in Sendai in 1966 and has supported Japan's food industry through food packaging. From packaging materials for food products sold in supermarkets and convenience stores to product planning and delivery, the company handles a wide range of operations. Its social purpose is defined as “supporting the distribution of food,” “bringing out the appeal of food,” and “contributing to the safety and security of food.” Today, the company is also pursuing new challenges in the environmental field, including chemical recycling, in which plastic collected locally is once again utilized as a resource. With Yuzuru Hanyu, who shares the same starting point of Sendai and continues walking toward his dreams, Kohsoku will likewise continue moving forward “to the next dream.” Commercial Copy To the Next Dream. Company Overview Company name Kohsoku Co., Ltd. (English name: KOHSOKU CORPORATION) Established February 12, 1966 (Showa 41) Head office 7-4-20 Ogimachi, Miyagino-ku, Sendai, Miyagi Prefecture Representative Hiroki Seki, Representative Director, President and Executive Officer Business activities Sales of lightweight food packaging materials, food containers, films, polyethylene bags, laminates, paper products, packaging machinery and equipment, etc. Website https://www.kohsoku.com/

Source: https://www.yomiuri-hikari.or.jp/3251000.html Archive https://web.archive.org/web/20260916191205/https://www.yomiuri-hikari.or.jp/3251000.html [2026.09.17] Yomiuri Light & Humanity Association - donation Kumamoto Kumamoto Relief Donations Total ¥83.25 Million; Including ¥10 Million in Support from the Association, ¥93.25 Million Donated to Kumamoto PrefectureThe relief donations accepted by Yomiuri Shimbun and the Yomiuri Light & Humanity Association through September 4 to support people affected by the Kumamoto Earthquake totaled ¥83,252,300 from 2,449 donations nationwide. We extend our deepest gratitude to everyone for their cooperation. The donation drive began on July 31 following an announcement in the Yomiuri Shimbun. Separately from these donations, the Association will provide ¥10 million in support funds from its Large-Scale Disaster Support Fund, which has been accumulating a portion of the proceeds from the Yuzuru Hanyu Exhibition 2022. Combined with the relief donations, the total amount donated will come to ¥93,252,300, all of which will be entrusted to Kumamoto Prefecture. The Association will also undertake support projects for people affected by the Kumamoto Earthquake. Donations received hereafter for the Kumamoto Earthquake will be used for these projects. NoteIn December 2022, Yomiuri Shimbun Tokyo Headquarters donated ¥85,935,835, representing a portion of the proceeds from merchandise sold at “Yuzuru Hanyu Exhibition 2022”. The donation was made for use in support activities for disaster victims. [Source | Archive] The Association says that Yuzuru's side requested that the money be used to support areas affected by large-scale natural disasters. In response, the Association established the Large-Scale Disaster Support Fund and has been setting aside the money so it can be used when major disasters occur—to provide funds to affected municipalities, assist organizations working on the ground, and provide initial funding for registered disaster-volunteer organizations. The Association's current description says the fund isn't simply a pot of money earmarked for direct payments to disaster victims. It can support affected municipalities and organizations providing assistance on the ground, and can also provide initial funding to registered disaster-volunteer groups. [Source | Archive]

Machine translation, inaccuracies exist Yuzuru's Message - collapse to read Original text

2026/09/17 Weekly Famitsu No. 1964, “Persona” 30th anniversary feature Yuzuru sent a congratulatory message More information: https://www.famitsu.com/article/202609/87969

Totally random comment from me, but I just love Parisienne Walkways. It's been 14 years since Yuzuru debuted this program, but it hasn't aged at all. Such a masterpiece. Well, not that his other programs are any different in this regard.

* machine translation, inaccuracies exist Source: https://toyokeizai.net/articles/-/957991?display=b Archived: https://web.archive.org/web/20260916100949/https://toyokeizai.net/articles/-/957991?display=b Yuzuru Hanyu to hold encore performance in Saga: The current state of the "Hotomeki Project," a regional revitalization initiative undertaken by the prefecture, city, and arena. Yuzuru Hanyu, a figure skater of extraordinary talent, has achieved numerous remarkable feats, including winning two consecutive Olympic gold medals and becoming the youngest person ever to receive the People's Honor Award. Even after turning professional in 2022, his various endeavors continue to attract attention. His solo shows at the Tokyo Dome and arenas across Japan are unprecedented in the world of figure-skating entertainment. Following the solo ice-story series “GIFT,” “RE_PRAY,” and “Echoes of Life,” the next installment has also been announced for “this winter.” As fans’ anticipation builds toward winter, a new announcement was made on September 11, 2026. It was an encore performance of Yuzuru Hanyu “REALIVE” an ICE STORY project, which had been held for just two performances in April 2026. It will also include Prequel: Before the WHITE, positioned as a “prequel” to the upcoming installment. The venue will be SAGA Arena, with performances scheduled for Saturday, November 28, and Sunday, November 29, 2026. Alongside the surprise of an additional performance, the location has also drawn considerable interest. SAGA Arena in Saga City, Saga Prefecture, is particularly memorable to fans because it hosted “RE_PRAY” in January 2024. At the time, the prefecture and city worked together to launch the large-scale “#RE_PRAY_SAGA_HOTOMEKI Project,” in which the entire community came together to welcome visitors attending the shows. In 2024, Toyo Keizai interviewed local people involved in the initiatives surrounding the Saga performances of “RE_PRAY.” We are republishing that article here. (At the end of the article, we have also added details from interviews conducted following the announcement of the encore performances on September 11, 2026.) The original article was published online on December 1, 2024, as part of a feature in the November 30, 2024 issue of Weekly Toyo Keizai, released November 25. 2024 article republished 2026: About "REALIVE"

Congratulations, Olympic Seimei! 🥳

Thank you for this. 🥰

Let's live in the woods and be happy together for always

*machine translation, inaccuracies exist* Source: https://www.chichi.co.jp/web/20220719_matsuoka_hanyuu/ Archive: https://web.archive.org/web/20260915085519/https://www.chichi.co.jp/web/20220719_matsuoka_hanyuu/ Shuzo Matsuoka praises Yuzuru Hanyu's "ability to fail." As the Japanese men’s figure skating representative, Yuzuru Hanyu has achieved remarkable success on the world stage, including winning back-to-back Olympic Winter Games titles. How was he able to overcome adverse circumstances, such as injuries and the spread of COVID-19, without giving in to them, and continue to inspire people? Shuzo Matsuoka, who watched over Hanyu’s achievements as his cheering squad leader, passionately shares his thoughts. (Excerpted and edited from the “How Should We Live in Our Twenties?” series in the July 2022 issue of Chichi magazine.) Spoiler

Thank you! A beautiful stroll inside his mind

February 18, 2022 — Capital Gymnasium, Sub-Rink Four Years from Beijing The Meaning of “Yuzuru Hanyu’s Nine Programs” “After All, I Like My Skating, and It Feels Good to Have People Watch It”

Hi Jennifer Jang, This is Samuel from Upwork your developer, my account got restricted since then have been unable to send you a message, i tried reaching out through [email protected] no response please don't end the contract you can message me through my gmail: [email protected]

Yuzu-flavored drops ☺️

Disney Prince Yuzu ☺️

Machine translation from Japanese to English, inaccuracies exist. [P. 3-7] Professional Pride The name of the story is “Yuzuru Hanyu.” Spoiler - collapse to read [P. 8–44] Long Interview Yuzuru Hanyu “Four years ago, at the point when I was in Beijing, I think I was already a professional.” Spoiler - collapse to read [P. 43 photo caption: “At the end of the interview, there was also some ‘deep talk.’ Hanyu’s ‘brain’ is still thinking about everyone’s lives.”] NOTES Spoiler - collapse to read

"Come live with me and be my love, And we will all the pleasures prove, That Valleys, groves, hills, and fields, Woods, or steepy mountain yields." Christopher Marlowe

Would it not be one of the finest experiences to join Yuzu on a walk through the forest. Perhaps we will visit Pooh

What a great interview! 🥰

Greetings, Congratulations on the update and thank you for everything. Will the video section return? It feels like we're disconnected 😭. Thanks

Μerçi beaucoup, Yuzuwinnie! 😍

Τhank you for all the hard work!

*machine translation, inaccuracies may exist* (JP>CH>EN) Source: https://weibo.com/ttarticle/p/show?id=2309405338139459190915 Exclusive Interview with Yuzuru Hanyu Spoiler

Fyi, in case you want the subs for the RE_PRAY audio commentary: