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Sweetest friendship Be happy always Yuzu dearest

Machine translation, inaccuracies exist 2026.09.16 Source: https://spohabi.com/column/730 Archive: https://web.archive.org/save/https://spohabi.com/column/730 Yuzuru Hanyu's new commercial will premiere on 'ZIP!' on September 17th! "Otodoke Cheetah-kun," a product of the Sendai-based company "Kohsoku," is promoting it on X [Figure Skating] Kohsoku Co., Ltd., a trading company specializing in food packaging based in Sendai City, Miyagi Prefecture, has produced a new TV commercial featuring figure skater Yuzuru Hanyu, also from Sendai City, to commemorate its upcoming 60th anniversary. The company's official X (formerly Twitter) account, "Otodoke Cheetah-kun," announced on September 16th that the new commercial will be unveiled nationwide on the Nippon Television Network's information program "ZIP!" (broadcast on September 17th). The commercial itself was pre-recorded, but it will be aired within the framework of a live broadcast program. Full-scale broadcasting is scheduled to begin on September 18th, and fans are saying that "recording on the morning of the 17th is a must." 1. The background of Kousoku Co., Ltd. and the new commercial Kohsoku Co., Ltd. is a specialized trading company for food packaging, headquartered in Miyagino-ku, Sendai City. Since its establishment on February 12, 1966, the company has steadily grown and will celebrate its 60th anniversary in 2026. The company began airing television commercials around 2023, its 57th year in business, and this collaboration with Hanyu marks the next major promotional campaign. The fact that Yuzuru Hanyu, who has been active on the world stage while based in his hometown of Sendai, was chosen as the face of this momentous 60th anniversary reflects the company's corporate stance of valuing its ties with the local community. As of September 1, 2026, transit advertising has already begun within JR Sendai Station, strengthening local PR in conjunction with television commercials. 2. The meaning behind the tagline "Towards the next dream." The catchphrase symbolizing the new commercial is “Towards the next dream.” With “dream” as its central theme, the concept links KOHSOKU CORPORATION’s management philosophy—“To always hold dreams and aspirations, and pursue their realization while walking the true path of business with dignity and pride”—with Hanyu’s unwavering commitment to taking on new challenges that he has demonstrated throughout his career. It conveys a strong determination to “continue moving toward our dreams, with Sendai as our shared starting point.” Together with the tagline “Take on challenges we can be proud of in the future,” featured on the company’s 60th-anniversary special website, it expresses the company’s resolve to achieve even greater growth and progress. 3. Nationwide advance screening on "ZIP!" and announcement of "Otodoke Cheetah-kun" The official X account "Otodoke Cheetah-kun" announced on September 16th that the new commercial would be shown nationwide in advance during the Nippon Television program "ZIP!", which airs from 5:50 AM to 9:00 AM on Thursday, September 17th. This is a preview ahead of the official broadcast starting on the 18th. However, no detailed announcement has been made regarding the exact time slot within the program in which it will air; it is expected to be broadcast sometime between 5:50 and 9:00. Furthermore, a note is included stating that "the commercial may not be broadcast due to unforeseen circumstances," so it's important to note that it's not guaranteed. Nevertheless, the reaction from fans to this sudden good news has been tremendous, and there is a surge of activity on social media urging people to "set recordings for every broadcast slot so you don't miss it." 4. Regular broadcasting begins in 29 prefectures from September 18th. Following its initial release on "ZIP!", the new commercial will begin regular broadcasting on September 18th. It will be shown in a total of 29 prefectures: Hokkaido, Aomori, Iwate, Akita, Miyagi, Yamagata, Niigata, Nagano, Ishikawa, Tokyo, Saitama, Chiba, Kanagawa, Ibaraki, Tochigi, Gunma, Shizuoka, Aichi, Gifu, Mie, Osaka, Kyoto, Shiga, Hyogo, Nara, Wakayama, Hiroshima, Ehime, and Fukuoka. It's important to note that this isn't a nationwide broadcast; Okinawa, most of Kyushu, and many areas in Shikoku and the Chugoku region will be outside the broadcast area. 5. A message of support from our hometown, Sendai, to the next generation pursuing their dreams. This CM and transit advertising project is being launched starting from Sendai, Hanyu's hometown. The theme, "Continue moving toward our dreams, with Sendai as our shared starting point," not only connects the company's 60-year history with Hanyu's career, but also serves as a warm message of encouragement to children in Tohoku and other broadcasting areas, urging them to "chase their dreams." 6. Yuzuru Hanyu's career and the significance of this selection. Yuzuru Hanyu, a native of Sendai City, Miyagi Prefecture, is a top Japanese athlete who achieved the remarkable feat of winning consecutive gold medals in men's figure skating at the 2014 Sochi Olympics and the 2018 Pyeongchang Olympics. After announcing his retirement from competitive skating in 2022, he transitioned to becoming a professional skater and has further expanded his activities to include producing ice shows. Even after reaching the pinnacle of his career as a competitor, Hanyu's way of life, continuing to challenge himself on a new stage as a professional, perfectly aligns with the message of "Towards the next dream" and the company's philosophy, making him the perfect choice as an ambassador to commemorate the 60th anniversary. 7. Reactions on social media Following the "Otodoke Cheetah-kun" post, numerous posts recommended recording the morning broadcast of "ZIP!" on the 17th on social media. Furthermore, there has been an outpouring of joy over the fact that a leading company in Sendai has chosen local hero Hanyu for their campaign, and comments expressing anticipation for the full broadcast to begin on the 18th. 8. Frequently Asked Questions Q. When can we see the new commercial for Kohsoku Co., Ltd. featuring Yuzuru Hanyu? A nationwide preview is scheduled to air during Nippon Television's "ZIP!" from 5:50 to 9:00 (specific broadcast time is yet to be determined). Following that, the show will begin airing in 29 prefectures starting September 18th. Q. Is it certain that the commercial will be broadcast during "ZIP!"? A. The official announcement states that "commercials may not be broadcast due to circumstances," so there is a possibility that they may not air depending on the program's schedule. Q. Please tell me which regions will be able to watch the broadcast starting on the 18th. A. This includes 29 prefectures, such as Hokkaido, all prefectures in Tohoku, Kanto, Hokuriku, Tokai, Kansai, Hiroshima, Ehime, and Fukuoka. Parts of the Chugoku region, Shikoku, most of Kyushu, and Okinawa Prefecture are not included in the broadcast area. Q. What is the catchphrase for the new commercial and what does it mean? A. The tagline is "Towards the next dream." This concept links the management philosophy of Kousoku Co., Ltd. with Yuzuru Hanyu's attitude of constantly striving for greater heights. Q. What kind of company is Kohsoku Co., Ltd.? A. We are a trading company specializing in food packaging, headquartered in Miyagino-ku, Sendai City, Miyagi Prefecture. Established in 1966, we are a long-established company that will celebrate its 60th anniversary in 2026. 9. Summary To commemorate its 60th anniversary in 2026, Kohsoku Co., Ltd. has released a new commercial featuring Yuzuru Hanyu, who is from Sendai. The commercial's tagline, "Towards the next dream," reflects both the company's journey so far and Hanyu's history of courageous challenges. According to the official X account for "Otodoke Cheetah-kun," the show will premiere nationwide on the morning of September 17th on "ZIP!", and will then air sequentially in 29 prefectures starting on the 18th. The broadcast time on "ZIP!" is yet to be determined, and there is a possibility that it may not be broadcast due to changes in the program content, so if you want to be sure to watch it, we recommend recording the entire program from 5:50 to 9:00.

Machine translation, inaccuracies exist PHOTOGRAPHER TALK “This is Yuzuru Hanyu.”A photograph that made me nod deeply at ringside.The magazine’s regular Photographer Talk. This time, the theme is: “This is what makes him Yuzuru Hanyu!” We asked each photographer to share the memory behind one photograph in which they sensed his particular “Yuzuru-ness” at ringside. Interview & composition: Shinichi Yamaguchi Spoiler -Collapse to display content

Machine translation, inaccuracies exist [P. 56-65] Part 1 REALIVEApril 11, 2026 Sekisui Heim Super Arena, Rifu, Miyagi Prefecture Sound, Words, Skating.Yuzuru Hanyu’s “REAL LIVE.” Spoiler - Collapse to display content “By Doing the Maintenance, I’ve Become Able to Do Things That Make Sense”After the April 11 performance ended, a press conference was held for members of the media. It proceeded as follows. Spoiler - Collapse to display content [P. 64-65] PHOTO STORY Yuzuru Hanyu SKATE & JOURNEYStrong Wind and Certain Memories. Spoiler - Collapse to display content

2026.09.04 Kahoku Source https://kahoku.news/articles/20260904khn000037.html Archive: https://web.archive.org/web/20260904143529/https://kahoku.news/articles/20260904khn000037.html Machine translation, inaccuracies exist A giant advertisement featuring Yuzuru Hanyu has appeared at JR Sendai Station; planned by the expressway company celebrating its 60th anniversary, it is generating buzz among passengers. A giant advertisement featuring professional figure skater Yuzuru Hanyu (31), a native of Sendai City, for a local company has appeared in the second-floor concourse of JR Sendai Station, attracting attention from station users. The campaign was planned by Kōsoku (Sendai City), a packaging materials trading company that celebrated its 60th anniversary in February. Three types of advertisements were put up with the catchphrase "Towards the next dream." The largest advertisement measures 3 meters high and 7 meters wide. It features Hanyu looking straight ahead with a dignified expression, and the background captures the image of someone walking forward. According to the company, they decided to use Hanyu in their campaign because they saw a reflection of their own desire to continue challenging themselves even after reaching a milestone, in Hanyu's unwavering dedication to his craft. The advertisements will be displayed until the 30th. From the 18th, TV commercials will also be broadcast in 29 prefectures nationwide, including Miyagi and the other five prefectures in Tohoku. There are two versions of the commercial: 15 seconds and 30 seconds. (Shinya Hiwatari)

2026.09.01 Kohsoku Ad and CM Source: https://prtimes.jp/main/html/rd/p/000000004.000118990.html Archive: https://web.archive.org/web/20260917025438/https://prtimes.jp/main/html/rd/p/000000004.000118990.html Machine translation, inaccuracies exist From Sendai to the next dream: New corporate commercial featuring Yuzuru Hanyu to air starting September 2026. Kohsoku Co., Ltd. (Headquartered in Sendai, Miyagi Prefecture; Representative Director, President and Executive Officer: Hiroki Seki), a specialized trading company dealing in food packaging, has produced a new corporate commercial featuring professional figure skater Yuzuru Hanyu to commemorate the company's 60th anniversary. The commercial is scheduled to begin airing on September 18, 2026. In addition, beginning September 1, 2026, transportation advertisements featuring Yuzuru Hanyu will be displayed within JR Sendai Station. The catchphrase for this campaign is: “To the Next Dream.” The Message Behind the Commercial The concept of this commercial is “Dream.” Kohsoku's corporate philosophy contains the following passage: “Always holding dreams and aspirations in our hearts, and seeking their realization, we walk the true path of a dignified and proud business.” With dreams and aspirations in their hearts, each continuing to walk their own “true path” — in this respect, Yuzuru Hanyu and Kohsoku deeply overlap. Yuzuru Hanyu took Sendai as his starting point and spread his wings onto the world stage, accomplishing numerous extraordinary feats, yet even now he continues to take on challenges toward his dreams. Even after fulfilling one dream, he does not stop walking, but moves on toward the next dream — this attitude overlaps with the spirit of Kohsoku, which continues to take on new challenges even after surpassing its 60th year since founding. The two, both having Sendai as their starting point, will continue walking toward their dreams. In this commercial, these feelings are expressed through the message: “To the Next Dream.” The Background Behind Featuring Yuzuru Hanyu From the television commercial that Kohsoku produced for the first time in its 57th year, what Kohsoku has consistently valued is its “connection with the local community.” As the company reaches its 60th anniversary, we have chosen Yuzuru Hanyu — who grew up in the same Miyagi Prefecture and continues to take on challenges on the world stage — as a symbol of taking that commitment even further. We want to convey that Miyagi is home to companies and people who can be a source of pride for the world. And we hope to deliver a sense of hope to the children of the local community who will carry the future: that even from a regional area, they can take on challenges toward their next dream. Comment from Hiroki Seki, Representative Director, President and Executive Officer of Kohsoku Co., Ltd. Our company was born in Sendai and has grown thanks to the support of our customers and everyone in the local community. At the time of the Great East Japan Earthquake, we felt a responsibility to support the infrastructure of food by continuing to supply food packaging materials. Since then, without changing, we have continued along our path under the philosophy of “remaining a company that is useful to society.” Yuzuru Hanyu, too, has continued taking on challenges in the world from his starting point of Sendai, and every time he fulfilled one dream, he moved forward toward yet another dream. Our 60th anniversary is not a goal for us, but the starting point for our next dream. Through this commercial, we would be happy if the children living in the local community come to feel, “I want to take on the challenge of my next dream, too.” Commercial Broadcast Areas Broadcast period: September 18, 2026 – September 30, 2026 Broadcast areas: Hokkaido, Aomori, Iwate, Akita, Miyagi, Yamagata, Niigata, Nagano, Ishikawa, Kanto (Tokyo, Saitama, Chiba, Kanagawa, Ibaraki, Tochigi, Gunma), Shizuoka, Tokai (Aichi, Gifu, Mie), Kansai (Osaka, Kyoto, Shiga, Hyogo, Nara, Wakayama), Hiroshima, Ehime, Fukuoka About Kohsoku Co., Ltd. Kohsoku Co., Ltd. was founded in Sendai in 1966 and has supported Japan's food industry through food packaging. From packaging materials for food products sold in supermarkets and convenience stores to product planning and delivery, the company handles a wide range of operations. Its social purpose is defined as “supporting the distribution of food,” “bringing out the appeal of food,” and “contributing to the safety and security of food.” Today, the company is also pursuing new challenges in the environmental field, including chemical recycling, in which plastic collected locally is once again utilized as a resource. With Yuzuru Hanyu, who shares the same starting point of Sendai and continues walking toward his dreams, Kohsoku will likewise continue moving forward “to the next dream.” Commercial Copy To the Next Dream. Company Overview Company name Kohsoku Co., Ltd. (English name: KOHSOKU CORPORATION) Established February 12, 1966 (Showa 41) Head office 7-4-20 Ogimachi, Miyagino-ku, Sendai, Miyagi Prefecture Representative Hiroki Seki, Representative Director, President and Executive Officer Business activities Sales of lightweight food packaging materials, food containers, films, polyethylene bags, laminates, paper products, packaging machinery and equipment, etc. Website https://www.kohsoku.com/

Source: https://www.yomiuri-hikari.or.jp/3251000.html Archive https://web.archive.org/web/20260916191205/https://www.yomiuri-hikari.or.jp/3251000.html [2026.09.17] Yomiuri Light & Humanity Association - donation Kumamoto Kumamoto Relief Donations Total ¥83.25 Million; Including ¥10 Million in Support from the Association, ¥93.25 Million Donated to Kumamoto PrefectureThe relief donations accepted by Yomiuri Shimbun and the Yomiuri Light & Humanity Association through September 4 to support people affected by the Kumamoto Earthquake totaled ¥83,252,300 from 2,449 donations nationwide. We extend our deepest gratitude to everyone for their cooperation. The donation drive began on July 31 following an announcement in the Yomiuri Shimbun. Separately from these donations, the Association will provide ¥10 million in support funds from its Large-Scale Disaster Support Fund, which has been accumulating a portion of the proceeds from the Yuzuru Hanyu Exhibition 2022. Combined with the relief donations, the total amount donated will come to ¥93,252,300, all of which will be entrusted to Kumamoto Prefecture. The Association will also undertake support projects for people affected by the Kumamoto Earthquake. Donations received hereafter for the Kumamoto Earthquake will be used for these projects. NoteIn December 2022, Yomiuri Shimbun Tokyo Headquarters donated ¥85,935,835, representing a portion of the proceeds from merchandise sold at “Yuzuru Hanyu Exhibition 2022”. The donation was made for use in support activities for disaster victims. [Source | Archive] The Association says that Yuzuru's side requested that the money be used to support areas affected by large-scale natural disasters. In response, the Association established the Large-Scale Disaster Support Fund and has been setting aside the money so it can be used when major disasters occur—to provide funds to affected municipalities, assist organizations working on the ground, and provide initial funding for registered disaster-volunteer organizations. The Association's current description says the fund isn't simply a pot of money earmarked for direct payments to disaster victims. It can support affected municipalities and organizations providing assistance on the ground, and can also provide initial funding to registered disaster-volunteer groups. [Source | Archive]

Machine translation, inaccuracies exist Yuzuru's Message - collapse to read Original text

2026/09/17 Weekly Famitsu No. 1964, “Persona” 30th anniversary feature Yuzuru sent a congratulatory message More information: https://www.famitsu.com/article/202609/87969

Totally random comment from me, but I just love Parisienne Walkways. It's been 14 years since Yuzuru debuted this program, but it hasn't aged at all. Such a masterpiece. Well, not that his other programs are any different in this regard.

* machine translation, inaccuracies exist Source: https://toyokeizai.net/articles/-/957991?display=b Archived: https://web.archive.org/web/20260916100949/https://toyokeizai.net/articles/-/957991?display=b Yuzuru Hanyu to hold encore performance in Saga: The current state of the "Hotomeki Project," a regional revitalization initiative undertaken by the prefecture, city, and arena. Yuzuru Hanyu, a figure skater of extraordinary talent, has achieved numerous remarkable feats, including winning two consecutive Olympic gold medals and becoming the youngest person ever to receive the People's Honor Award. Even after turning professional in 2022, his various endeavors continue to attract attention. His solo shows at the Tokyo Dome and arenas across Japan are unprecedented in the world of figure-skating entertainment. Following the solo ice-story series “GIFT,” “RE_PRAY,” and “Echoes of Life,” the next installment has also been announced for “this winter.” As fans’ anticipation builds toward winter, a new announcement was made on September 11, 2026. It was an encore performance of Yuzuru Hanyu “REALIVE” an ICE STORY project, which had been held for just two performances in April 2026. It will also include Prequel: Before the WHITE, positioned as a “prequel” to the upcoming installment. The venue will be SAGA Arena, with performances scheduled for Saturday, November 28, and Sunday, November 29, 2026. Alongside the surprise of an additional performance, the location has also drawn considerable interest. SAGA Arena in Saga City, Saga Prefecture, is particularly memorable to fans because it hosted “RE_PRAY” in January 2024. At the time, the prefecture and city worked together to launch the large-scale “#RE_PRAY_SAGA_HOTOMEKI Project,” in which the entire community came together to welcome visitors attending the shows. In 2024, Toyo Keizai interviewed local people involved in the initiatives surrounding the Saga performances of “RE_PRAY.” We are republishing that article here. (At the end of the article, we have also added details from interviews conducted following the announcement of the encore performances on September 11, 2026.) The original article was published online on December 1, 2024, as part of a feature in the November 30, 2024 issue of Weekly Toyo Keizai, released November 25. 2024 article republished 2026: About "REALIVE"

Congratulations, Olympic Seimei! 🥳

Thank you for this. 🥰

Let's live in the woods and be happy together for always

*machine translation, inaccuracies exist* Source: https://www.chichi.co.jp/web/20220719_matsuoka_hanyuu/ Archive: https://web.archive.org/web/20260915085519/https://www.chichi.co.jp/web/20220719_matsuoka_hanyuu/ Shuzo Matsuoka praises Yuzuru Hanyu's "ability to fail." As the Japanese men’s figure skating representative, Yuzuru Hanyu has achieved remarkable success on the world stage, including winning back-to-back Olympic Winter Games titles. How was he able to overcome adverse circumstances, such as injuries and the spread of COVID-19, without giving in to them, and continue to inspire people? Shuzo Matsuoka, who watched over Hanyu’s achievements as his cheering squad leader, passionately shares his thoughts. (Excerpted and edited from the “How Should We Live in Our Twenties?” series in the July 2022 issue of Chichi magazine.) Spoiler

Thank you! A beautiful stroll inside his mind

February 18, 2022 — Capital Gymnasium, Sub-Rink Four Years from Beijing The Meaning of “Yuzuru Hanyu’s Nine Programs” “After All, I Like My Skating, and It Feels Good to Have People Watch It”

Hi Jennifer Jang, This is Samuel from Upwork your developer, my account got restricted since then have been unable to send you a message, i tried reaching out through [email protected] no response please don't end the contract you can message me through my gmail: [email protected]

Yuzu-flavored drops ☺️

Disney Prince Yuzu ☺️

Machine translation from Japanese to English, inaccuracies exist. [P. 3-7] Professional Pride The name of the story is “Yuzuru Hanyu.” Spoiler - collapse to read [P. 8–44] Long Interview Yuzuru Hanyu “Four years ago, at the point when I was in Beijing, I think I was already a professional.” Spoiler - collapse to read [P. 43 photo caption: “At the end of the interview, there was also some ‘deep talk.’ Hanyu’s ‘brain’ is still thinking about everyone’s lives.”] NOTES Spoiler - collapse to read

"Come live with me and be my love, And we will all the pleasures prove, That Valleys, groves, hills, and fields, Woods, or steepy mountain yields." Christopher Marlowe

Would it not be one of the finest experiences to join Yuzu on a walk through the forest. Perhaps we will visit Pooh

What a great interview! 🥰