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*machine translation, inaccuracies exist* 2026.05.22 Source: https://www.wwdjapan.com/articles/2401790 (paid) Shohei Ohtani vs. Yuzuru Hanyu: The Market Surrounding These Two So Different Individuals [Market Analysis of Fandoms Vol. 5] In the entertainment industry, which forms the backbone of the oshi-katsu (fan support) market, there is apparently a service that measures not only the size of a celebrity's fanbase, but also how much that fandom spends each month, how much more they would be willing to spend if more appealing entertainment content, merchandise, or services were available, and even the sense of "frustration" or "pent-up demand" reflected in thoughts such as, "I could still be spending this much more!" In doing so, the service visualizes the value of a favorite idol or celebrity as an entertainment brand. It is said that in the worlds of film and television, this service is already being increasingly used for casting decisions and other purposes. That got me thinking: couldn't this service also be used to quantitatively assess the influence of potential brand ambassadors in the fashion and beauty industry? With that idea in mind, I knocked on the door of a company called GEM Partners. Using data from their Oshi Entertainment Brand Scope dashboard, which analyzes and interprets survey results from 30,000 respondents every month, we look back at the "power" of various fan favorites over the one-year period ending in April of this year.

Chopin will be this year's rice paddy art.

Kittyzu is super adorable!

Adding this comparison because Yuzu's fanbase even surpasses actual idols and entertainers in spending power:

[NEWS]

Sleeping Haru-chan is so cute!

As fanyus, we always say that Yuzu is our light, and it's true in many ways. His skating gives us comfort when we are suffering in darkness. His unrelenting resilience inspires us with strength and hope to fight the darkness. But I never thought that this claim had an even deeper meaning until I was facing my retirement. I just retired from my career of 33 years. Facing a big void that's in front of me, Yuzu's stance on his retirement struck me again and again. Why call it retirement if you are not thinking of retreating and preparing to fade out? He shows me that naming it is a declaration of intention as well as fixing the direction of moving forward. Yuzu called his new phase Professional. I'll call mine a new era of freedom: free from work obligations, daily routines, conventional expectations about how to do your work and live your life, etc. Sure, I'm also facing the uncertainty and the blackness of not knowing what the future might be. But Yuzu is thrilled, rather than unnerved and fearful of the uncharted, unknown territory, knowing that with effort and careful thinking, it'll be a process that one will be proud of, no matter the outcome!! Yuzu will certainly continue to be the light guiding me forward in this process! (Yuzuangel: Please feel free to move this to another forum if this is not the right place to post this. Thank you!)

Behind the scenes

Jun got an acting role!

2026.07.24 Couture on Ice: Yuzuru Hanyu x Satomi Ito Photobook Couture on Ice（クチュール・オン・アイス） 羽生結弦×伊藤聡美 写真集 Info: https://otonaristore.com/products/9784867910887

The new KISS&CRY special edition is almost here!

One summer's day, Haku glides over the ice and calms our restive souls

First Cry, inspired by a photo taken by Noto Sunao san

Firebird Yuzu accompanied by a firebird draped around his shoulders

Golden Utai

To Martina: Your impact is huge. So many people cited your posts. It's a huge treasure for me to dig. My next plan is to study his ice shows and read your posts.

Hi Jenn: Thanks for referring me to Coach Ghislain's interview. I've studied Brian, Tracy, and Johnny, but haven't studied Ghislain. I found the full interview, and I like his way of dealing with those annoying things. He is a great coach.

Ci siamo ancora, ma sospetto che siamo altrove, su social media come Facebook o Twitter (mi rifiuto di chiamarlo X), o che scriviamo prevalentemente in inglese.

Me too struggle with English. I definitely make a lot of mistakes, and sometimes I worry I won't be able to get my point across or explain something properly. All we can do is do our best. Yes, I'm that Martina. I'm not special. I'm a fan as countless of other fans, so, thank you, but we are all equal. It doesn't matter what we do, or how long we've been following Yuzu. It doesn't even matter if we just follow him without doing anything in public or if we do something in a public space, visible to everyone. We're all equal. I wrote a lot of things. I hoped that the press would take an interest in the topic and would force the judges and the ISU to evaluate the competitions correctly. It didn't happen. Now I'm writing because I love to write, and I love to highlight how extraordinary is what Yuzu did in the past and how extraordinary is what he is doing now.

2026.07.01 anan No.2502 Special Edition Info: https://www.amazon.co.jp/dp/4838758200 <pending cover>