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*Machine translation. Inaccuracies exist* Source: K&C Stage5, pg 84 Special Report: AQUA Corporation - "I’m all for getting dirty." #ThatDirtIs #AMarkOfYourPassion Yuzuru Hanyu appears in the home appliance brand AQUA’s commercial, “#I'mAllForGettingDirty. Yuzuru Hanyu Washing Machine Branding Movie.” This report takes a behind-the-scenes look at the making of the campaign. Yuzuru Hanyu x AQUA: A message of encouragement to those who take on challenges Yuzuru Hanyu, who has served as the brand ambassador for home appliance brand AQUA since 2024, stars in the commercial “#I’mAllForGettingDirty. Yuzuru Hanyu Washing Machine Branding Movie.” Featuring the taglines “I’m All For Getting Dirty” and “#ThatDirtIs #AMarkOfYourPassion,” the commercial uses the washing machine as a means of encouragement for people who are wholeheartedly pursuing their goals. Hanyu’s refreshing image, combined with the positive message that dirt is proof of hard work, received a strong response. After the commercial was released, AQUA reportedly received many positive messages on social media, such as, “I used to think dirt was something unpleasant, but now I can see it as proof of taking on challenges,” and “My washing machine is a comrade (that fights alongside me daily).” By giving new value to something as ordinary as everyday life, this project went beyond being merely a commercial and became an “encouraging message” that gave courage to many people. Special Interview: “Through his continued pursuit of challenges, we hope he can deliver courage and hope.”

*Machine translation. Inaccuracies exist* Source: K&C Stage5, pg 70-73 Special Feature: "Because Of Him, We Were Able to Keep Moving Forward." From disaster relief efforts to donations supporting ice rinks, this feature introduces the many acts of "hope" that Yuzuru Hanyu has created, through interviews and on-site reports. Yuzuru Hanyu Continues to Pass On the Baton of Hope The ice show "Yuzuru Hanyu notte stellata," which shares a message of hope from disaster-affected communities, marked its fourth edition. From his teenage years to the present day, Hanyu has remained steadfast in his support for recovery efforts following the Great East Japan Earthquake. He has also extended assistance to disaster-stricken regions across Japan, including Ishikawa's Noto Peninsula, and has worked to preserve ice rinks for future generations. Throughout it all, he has continually asked himself, "What can I do?" and has never stopped reaching out to help. His activities have transcended mere support, becoming a powerful wave that moves many people. The baton of hope that Hanyu has passed on will continue to spread warmly across regions and generations. Special Interview: Tohoku Youth Orchestra Special Report: Yuzuru Hanyu and the Sendai City Exhibition ~ Towards Reconstruction and the Future Beyond Special Interview: Yuzuru Hanyu's Ishikawa Prefecture Support Initiative Special Interview: Bell Sunpia Miyagi Izumi

Yuzu is the best ambassador for Japan.

Behind the scenes - weather segment:

A beautiful drawing of Yuzu

Ubutan is enjoying his wild ride.

Yuzu as the Creation of the World. Inspired by the divine, he goes forth and creates works the world has never seen before.

Happy Tanabata from the cute Echoes daycare babies!

Machine Translated ------------------- "Unique" There is a world that only Yuzuru Hanyu can express, and for that world, a single costume is crafted. The performance that passes by in an instant on the ice, along with the costume, stops time within the photobook. "Couture on Ice" is a volume that eternally captures that one instant. ※Permission has been granted 🎋

The question were great ! And I am always amazed by the depth of his answer !

Latest from Jun! https://www.instagram.com/p/DafaGUeEtNl/?igsh=cXYyZ3JxZzU1enZi

Yuzu and Reito collaboration no. 17. Happy Tanabata!