2026.09.01 Kohsoku Ad and CM

Source: https://prtimes.jp/main/html/rd/p/000000004.000118990.html

Archive: https://web.archive.org/web/20260917025438/https://prtimes.jp/main/html/rd/p/000000004.000118990.html

Machine translation, inaccuracies exist

From Sendai to the next dream: New corporate commercial featuring Yuzuru Hanyu to air starting September 2026.

Kohsoku Co., Ltd. (Headquartered in Sendai, Miyagi Prefecture; Representative Director, President and Executive Officer: Hiroki Seki), a specialized trading company dealing in food packaging, has produced a new corporate commercial featuring professional figure skater Yuzuru Hanyu to commemorate the company's 60th anniversary.

The commercial is scheduled to begin airing on September 18, 2026.

In addition, beginning September 1, 2026, transportation advertisements featuring Yuzuru Hanyu will be displayed within JR Sendai Station.

The catchphrase for this campaign is:

“To the Next Dream.”

The Message Behind the Commercial

The concept of this commercial is “Dream.”

Kohsoku's corporate philosophy contains the following passage:

“Always holding dreams and aspirations in our hearts, and seeking their realization, we walk the true path of a dignified and proud business.”

With dreams and aspirations in their hearts, each continuing to walk their own “true path” — in this respect, Yuzuru Hanyu and Kohsoku deeply overlap.

Yuzuru Hanyu took Sendai as his starting point and spread his wings onto the world stage, accomplishing numerous extraordinary feats, yet even now he continues to take on challenges toward his dreams.

Even after fulfilling one dream, he does not stop walking, but moves on toward the next dream — this attitude overlaps with the spirit of Kohsoku, which continues to take on new challenges even after surpassing its 60th year since founding.

The two, both having Sendai as their starting point, will continue walking toward their dreams.

In this commercial, these feelings are expressed through the message:

“To the Next Dream.”

The Background Behind Featuring Yuzuru Hanyu

From the television commercial that Kohsoku produced for the first time in its 57th year, what Kohsoku has consistently valued is its “connection with the local community.”

As the company reaches its 60th anniversary, we have chosen Yuzuru Hanyu — who grew up in the same Miyagi Prefecture and continues to take on challenges on the world stage — as a symbol of taking that commitment even further.

We want to convey that Miyagi is home to companies and people who can be a source of pride for the world.

And we hope to deliver a sense of hope to the children of the local community who will carry the future: that even from a regional area, they can take on challenges toward their next dream.

Comment from Hiroki Seki, Representative Director, President and Executive Officer of Kohsoku Co., Ltd.

Our company was born in Sendai and has grown thanks to the support of our customers and everyone in the local community.

At the time of the Great East Japan Earthquake, we felt a responsibility to support the infrastructure of food by continuing to supply food packaging materials.

Since then, without changing, we have continued along our path under the philosophy of “remaining a company that is useful to society.”

Yuzuru Hanyu, too, has continued taking on challenges in the world from his starting point of Sendai, and every time he fulfilled one dream, he moved forward toward yet another dream.

Our 60th anniversary is not a goal for us, but the starting point for our next dream.

Through this commercial, we would be happy if the children living in the local community come to feel, “I want to take on the challenge of my next dream, too.”

Commercial Broadcast Areas

Broadcast period: September 18, 2026 – September 30, 2026

Broadcast areas: Hokkaido, Aomori, Iwate, Akita, Miyagi, Yamagata, Niigata, Nagano, Ishikawa, Kanto (Tokyo, Saitama, Chiba, Kanagawa, Ibaraki, Tochigi, Gunma), Shizuoka, Tokai (Aichi, Gifu, Mie), Kansai (Osaka, Kyoto, Shiga, Hyogo, Nara, Wakayama), Hiroshima, Ehime, Fukuoka

About Kohsoku Co., Ltd.

Kohsoku Co., Ltd. was founded in Sendai in 1966 and has supported Japan's food industry through food packaging.

From packaging materials for food products sold in supermarkets and convenience stores to product planning and delivery, the company handles a wide range of operations. Its social purpose is defined as “supporting the distribution of food,” “bringing out the appeal of food,” and “contributing to the safety and security of food.”

Today, the company is also pursuing new challenges in the environmental field, including chemical recycling, in which plastic collected locally is once again utilized as a resource.

With Yuzuru Hanyu, who shares the same starting point of Sendai and continues walking toward his dreams, Kohsoku will likewise continue moving forward “to the next dream.”

Commercial Copy

To the Next Dream.

Company Overview

Company name
Kohsoku Co., Ltd. (English name: KOHSOKU CORPORATION)

Established
February 12, 1966 (Showa 41)

Head office
7-4-20 Ogimachi, Miyagino-ku, Sendai, Miyagi Prefecture

Representative
Hiroki Seki, Representative Director, President and Executive Officer

Business activities
Sales of lightweight food packaging materials, food containers, films, polyethylene bags, laminates, paper products, packaging machinery and equipment, etc.

Website
https://www.kohsoku.com/

2026.09.04 Kahoku

Source https://kahoku.news/articles/20260904khn000037.html

Archive: https://web.archive.org/web/20260904143529/https://kahoku.news/articles/20260904khn000037.html

Machine translation, inaccuracies exist

A giant advertisement featuring Yuzuru Hanyu has appeared at JR Sendai Station; planned by the expressway company celebrating its 60th anniversary, it is generating buzz among passengers.

A giant advertisement featuring professional figure skater Yuzuru Hanyu (31), a native of Sendai City, for a local company has appeared in the second-floor concourse of JR Sendai Station, attracting attention from station users.

The campaign was planned by Kōsoku (Sendai City), a packaging materials trading company that celebrated its 60th anniversary in February. Three types of advertisements were put up with the catchphrase "Towards the next dream." The largest advertisement measures 3 meters high and 7 meters wide. It features Hanyu looking straight ahead with a dignified expression, and the background captures the image of someone walking forward.

According to the company, they decided to use Hanyu in their campaign because they saw a reflection of their own desire to continue challenging themselves even after reaching a milestone, in Hanyu's unwavering dedication to his craft.

The advertisements will be displayed until the 30th. From the 18th, TV commercials will also be broadcast in 29 prefectures nationwide, including Miyagi and the other five prefectures in Tohoku. There are two versions of the commercial: 15 seconds and 30 seconds.

(Shinya Hiwatari)

Machine translation, inaccuracies exist

2026.09.16

Source: https://spohabi.com/column/730

Archive: https://web.archive.org/save/https://spohabi.com/column/730

Yuzuru Hanyu's new commercial will premiere on 'ZIP!' on September 17th! "Otodoke Cheetah-kun," a product of the Sendai-based company "Kohsoku," is promoting it on X [Figure Skating]

Kohsoku Co., Ltd., a trading company specializing in food packaging based in Sendai City, Miyagi Prefecture, has produced a new TV commercial featuring figure skater Yuzuru Hanyu, also from Sendai City, to commemorate its upcoming 60th anniversary. The company's official X (formerly Twitter) account, "Otodoke Cheetah-kun," announced on September 16th that the new commercial will be unveiled nationwide on the Nippon Television Network's information program "ZIP!" (broadcast on September 17th). The commercial itself was pre-recorded, but it will be aired within the framework of a live broadcast program. Full-scale broadcasting is scheduled to begin on September 18th, and fans are saying that "recording on the morning of the 17th is a must."

1. The background of Kousoku Co., Ltd. and the new commercial

Kohsoku Co., Ltd. is a specialized trading company for food packaging, headquartered in Miyagino-ku, Sendai City. Since its establishment on February 12, 1966, the company has steadily grown and will celebrate its 60th anniversary in 2026. The company began airing television commercials around 2023, its 57th year in business, and this collaboration with Hanyu marks the next major promotional campaign. The fact that Yuzuru Hanyu, who has been active on the world stage while based in his hometown of Sendai, was chosen as the face of this momentous 60th anniversary reflects the company's corporate stance of valuing its ties with the local community. As of September 1, 2026, transit advertising has already begun within JR Sendai Station, strengthening local PR in conjunction with television commercials.

2. The meaning behind the tagline "Towards the next dream."

The catchphrase symbolizing the new commercial is “Towards the next dream.” With “dream” as its central theme, the concept links KOHSOKU CORPORATION’s management philosophy—“To always hold dreams and aspirations, and pursue their realization while walking the true path of business with dignity and pride”—with Hanyu’s unwavering commitment to taking on new challenges that he has demonstrated throughout his career. It conveys a strong determination to “continue moving toward our dreams, with Sendai as our shared starting point.” Together with the tagline “Take on challenges we can be proud of in the future,” featured on the company’s 60th-anniversary special website, it expresses the company’s resolve to achieve even greater growth and progress.

3. Nationwide advance screening on "ZIP!" and announcement of "Otodoke Cheetah-kun"

The official X account "Otodoke Cheetah-kun" announced on September 16th that the new commercial would be shown nationwide in advance during the Nippon Television program "ZIP!", which airs from 5:50 AM to 9:00 AM on Thursday, September 17th. This is a preview ahead of the official broadcast starting on the 18th. However, no detailed announcement has been made regarding the exact time slot within the program in which it will air; it is expected to be broadcast sometime between 5:50 and 9:00. Furthermore, a note is included stating that "the commercial may not be broadcast due to unforeseen circumstances," so it's important to note that it's not guaranteed. Nevertheless, the reaction from fans to this sudden good news has been tremendous, and there is a surge of activity on social media urging people to "set recordings for every broadcast slot so you don't miss it."

4. Regular broadcasting begins in 29 prefectures from September 18th.

Following its initial release on "ZIP!", the new commercial will begin regular broadcasting on September 18th. It will be shown in a total of 29 prefectures: Hokkaido, Aomori, Iwate, Akita, Miyagi, Yamagata, Niigata, Nagano, Ishikawa, Tokyo, Saitama, Chiba, Kanagawa, Ibaraki, Tochigi, Gunma, Shizuoka, Aichi, Gifu, Mie, Osaka, Kyoto, Shiga, Hyogo, Nara, Wakayama, Hiroshima, Ehime, and Fukuoka. It's important to note that this isn't a nationwide broadcast; Okinawa, most of Kyushu, and many areas in Shikoku and the Chugoku region will be outside the broadcast area.

5. A message of support from our hometown, Sendai, to the next generation pursuing their dreams.

This CM and transit advertising project is being launched starting from Sendai, Hanyu's hometown. The theme, "Continue moving toward our dreams, with Sendai as our shared starting point," not only connects the company's 60-year history with Hanyu's career, but also serves as a warm message of encouragement to children in Tohoku and other broadcasting areas, urging them to "chase their dreams."

6. Yuzuru Hanyu's career and the significance of this selection.

Yuzuru Hanyu, a native of Sendai City, Miyagi Prefecture, is a top Japanese athlete who achieved the remarkable feat of winning consecutive gold medals in men's figure skating at the 2014 Sochi Olympics and the 2018 Pyeongchang Olympics. After announcing his retirement from competitive skating in 2022, he transitioned to becoming a professional skater and has further expanded his activities to include producing ice shows. Even after reaching the pinnacle of his career as a competitor, Hanyu's way of life, continuing to challenge himself on a new stage as a professional, perfectly aligns with the message of "Towards the next dream" and the company's philosophy, making him the perfect choice as an ambassador to commemorate the 60th anniversary.

7. Reactions on social media

Following the "Otodoke Cheetah-kun" post, numerous posts recommended recording the morning broadcast of "ZIP!" on the 17th on social media. Furthermore, there has been an outpouring of joy over the fact that a leading company in Sendai has chosen local hero Hanyu for their campaign, and comments expressing anticipation for the full broadcast to begin on the 18th.

8. Frequently Asked Questions

Q. When can we see the new commercial for Kohsoku Co., Ltd. featuring Yuzuru Hanyu?

A nationwide preview is scheduled to air during Nippon Television's "ZIP!" from 5:50 to 9:00 (specific broadcast time is yet to be determined). Following that, the show will begin airing in 29 prefectures starting September 18th.

Q. Is it certain that the commercial will be broadcast during "ZIP!"?

A. The official announcement states that "commercials may not be broadcast due to circumstances," so there is a possibility that they may not air depending on the program's schedule.

Q. Please tell me which regions will be able to watch the broadcast starting on the 18th.

A. This includes 29 prefectures, such as Hokkaido, all prefectures in Tohoku, Kanto, Hokuriku, Tokai, Kansai, Hiroshima, Ehime, and Fukuoka. Parts of the Chugoku region, Shikoku, most of Kyushu, and Okinawa Prefecture are not included in the broadcast area.

Q. What is the catchphrase for the new commercial and what does it mean?

A. The tagline is "Towards the next dream." This concept links the management philosophy of Kousoku Co., Ltd. with Yuzuru Hanyu's attitude of constantly striving for greater heights.

Q. What kind of company is Kohsoku Co., Ltd.?

A. We are a trading company specializing in food packaging, headquartered in Miyagino-ku, Sendai City, Miyagi Prefecture. Established in 1966, we are a long-established company that will celebrate its 60th anniversary in 2026.

9. Summary

To commemorate its 60th anniversary in 2026, Kohsoku Co., Ltd. has released a new commercial featuring Yuzuru Hanyu, who is from Sendai. The commercial's tagline, "Towards the next dream," reflects both the company's journey so far and Hanyu's history of courageous challenges. According to the official X account for "Otodoke Cheetah-kun," the show will premiere nationwide on the morning of September 17th on "ZIP!", and will then air sequentially in 29 prefectures starting on the 18th. The broadcast time on "ZIP!" is yet to be determined, and there is a possibility that it may not be broadcast due to changes in the program content, so if you want to be sure to watch it, we recommend recording the entire program from 5:50 to 9:00.

Machine translation, inaccuracies exist

2026.09.25

Source: https://www.advertimes.com/20260925/article558604/

Archive: https://web.archive.org/web/20260927063047/https://www.advertimes.com/20260925/article558604/

Filmed at a location associated with Yuzuru Hanyu — the message for the future behind Kohsoku’s new commercial, “Toward the Next Dream.”

Kohsoku, a specialized trading company for food packaging based in Sendai, Miyagi Prefecture, has launched a new corporate commercial, “Toward the Next Dream,” featuring professional skater Yuzuru Hanyu. The commercial began airing on September 18 to mark the company’s 60th anniversary. Ahead of the TV commercial’s launch, large-scale transit advertisements were also displayed inside JR Sendai Station starting September 1.

As a company whose core business is B2B, Kohsoku has limited contact with general consumers. For this reason, it has been carrying out ongoing public relations initiatives aimed at strengthening recruitment efforts by increasing awareness of the company, supporting investor relations (IR) activities, and building its corporate brand over the medium to long term.

Since launching its first television commercial in its 57th year, the company has placed importance on its “connection with the local community.” As it approached its 60th anniversary in February 2026, the company chose Hanyu, who, like Kohsoku, has his roots in Miyagi and Sendai and continues to take on challenges on the world stage.

Takashi Mitamura of the company’s President’s Office explained the reason for choosing Hanyu:

“A passage in our corporate philosophy states, ‘Always hold onto dreams and aspirations, and strive to realize them as we follow the honorable and proud path of business.’ This deeply resonates with Hanyu-san’s attitude of continuing to move forward toward his dreams. The strong affinity between us along the two axes of ‘challenge’ and ‘sense of mission’ was a major reason for choosing him.”

A natural message captured at a place connected to Hanyu

The concept of the commercial is “dreams.” To mark the company’s 60th anniversary, the commercial aims not only to look back on the past but also to express a forward-looking attitude toward the future. Accordingly, the tagline “Toward the Next Dream.” was chosen.

The commercial was filmed at Yamaichi Sustainable Park Nanakita Park in Izumi Ward, Sendai, a place Hanyu had reportedly visited in the past for training. Filming took place early in the morning around sunrise. Although there were concerns about the weather following rain the previous day, the skies cleared on the day of filming, creating an impressive scene as the morning sunlight streamed through the trees in the park.

Rather than heavily scripting or staging the scenes, the commercial captures Hanyu in a natural state as he walks through and pauses at this place filled with memories. The morning light and his calm presence come together to create imagery symbolizing the company’s message of “Toward the Next Dream.” Despite the early-morning shoot, Hanyu appeared bright and refreshed, and reportedly enjoyed chatting with the staff between takes, creating a relaxed and friendly atmosphere throughout the shoot.

In addition, the graphic shoot captured Hanyu’s powerful and energetic stride through a series of photographs. The visuals were designed to convey both the challenges he has taken on so far and his determination to move toward the future. During the shoot, he was also seen charmingly dancing along to the music playing in the studio, and the shoot reportedly proceeded in a warm and relaxed atmosphere.

The commercial also features the company’s mascot character, “Otodoke Cheetah-kun,” adding a playful touch that helps convey the company’s business.

The creative director, Takuo Yamamoto, and planner/copywriter Yuki Odaka of Geek Pictures, the agency behind the campaign, commented on the concept behind the project:

“Kohsoku values ‘dreams’ in its corporate philosophy, while Yuzuru Hanyu has continued moving forward toward his own ‘dreams.’ We made ‘Toward the Next Dream.’ the creative centerpiece as the words that connect the two. For both the graphic and video campaigns, we placed importance on their shared connection to Sendai, where they have both worked hard and pursued their goals.

“Using a park associated with Hanyu as the setting, we expressed a sense of empathy and support for Kohsoku through a natural, unforced narrative and Hanyu’s natural presence. We aimed to create a campaign that conveys the 60 years Kohsoku has journeyed through, as well as the future that lies ahead.”

“Taking on the Next Dream” — A Message from Hometown Sendai

From September 1 to 30, large-scale transit advertisements are being displayed at JR Sendai Station. Featuring Hanyu, the company’s mascot “Otodoke Cheetah-kun,” and Harami-chan, who appeared in the company’s previous TV commercials, the campaign is sending a message from the company’s hometown of Sendai.

Kohsoku President and Representative Director, Executive Officer Yuki Terashi shared the following thoughts on the campaign:

“Our company was founded in Sendai and has grown with the support of everyone in the local community, including our customers. Following the Great East Japan Earthquake, we strongly felt our responsibility to support the infrastructure that provides food by continuing to supply food packaging materials. Since then, we have continued moving forward under our philosophy of ‘remaining a company that is useful to society.’

“Yuzuru Hanyu, too, has continued to take on challenges on the world stage from his roots in Sendai. Each time he achieved one dream, he continued moving forward toward the next. For us, our 60th anniversary is not a finish line, but the starting point of a new challenge. We want to show that Miyagi is home to companies and people of whom the world can be proud. Through this commercial, we hope that children in the local community will feel, ‘I, too, want to take on the challenge of pursuing my next dream, even from a rural area.’”

The company is also expanding into environmental initiatives, including chemical recycling, which converts plastic collected locally into reusable resources. Through this campaign, the company aims to communicate its message to the local community while increasing awareness of the company.

Staff credits:

Planning & Production: GIP, Geek Pictures

Executive Creative Director: Mamoru Inagaki

Creative Director + Art Director: Takuo Yamamoto

Planning + Copywriter: Yuki Odaka

Designer: Kinomi Asano

Chief Producer: Mamoru Inagaki

Producer: Yosuke Sato

Production Manager: Yuka Toda

Director: Kaito Ogawara

Cinematography: HIROKIMURA, Hiromu Fujiwara

Editing: Yasuko Shiomoto (Offline), Masaya Yoshida (Online)

Colorist: Aoi Kishimoto

Music: Katsuya Yamada

MA: Tatsuya Ishikawa

Stylist: Masaaki Ida

Hair & Makeup: Ryoji Inagaki

Account Executives: Masayoshi Suga (GIP), Masahiro Mori (GIP), Ikuko Endo (GIP), Ten Kawamura (Geek Pictures)

Retoucher: Mari Ohara

Narration + Cast: Yuzuru Hanyu