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*machine translation, inaccuracies exist 2026.09.30 Source: https://tanonews.com/?p=112382 Yuzuru Hanyu descends upon the ice! At the Haier AQUA new refrigerator & washing machine launch event, he spoke about "innovation that pushes boundaries," and expressed his deep resonance with the pursuit of happiness for Japanese families with the latest technologies, including the industry's first* "bottom cooling system." Haier Japan (CEO: Du Jingguo) held the "Haier AQUA New Product Launch Event" on Tuesday, September 29, 2026. Professional figure skater Yuzuru Hanyu, who serves as an ambassador for both brands, attended the event. With a dazzling performance that broke the silence on the darkened ice rink, he unveiled a new range of products (refrigerators and washing machines) that will revolutionize the living environment in Japan. At the press conference, both brands introduced their industry-first* "bottom cooling system" installed in their refrigerators, along with their flagship refrigerators that achieve compactness and large capacity to suit Japan's limited living spaces and freezing needs, while also improving freshness preservation technology. They also unveiled new washing machines that revolutionize washing and drying with Japan's first DUO drum technology and a unique straight design. In a talk session featuring Yuzuru Hanyu, he drew parallels between the advanced technology embodied in the products and his own journey as an artist, expressing deep empathy for Haier and AQUA's manufacturing philosophy and speaking of their uncompromising attitude towards continuous challenges. *Household refrigerators and freezers, as of September 2026, according to our company's research. ■ [On-ice performance] Yuzuru Hanyu descends upon the ice. New products are unveiled all at once amidst a fantastical cloud of smoke. As the venue lights dimmed and a single blue spotlight shone across the darkened ice, Yuzuru Hanyu quietly appeared on the rink in his skates. In the silence, he glided across the ice with sharp edge work, and as he struck a graceful pose in the center of the stage, a fantastical cloud of icy cold (smoke), symbolizing the new "bottom cooling system" technology of both brands' refrigerators, rose into the air. At Yuzuru Hanyu's signal, the new refrigerators and washing machines from Haier and AQUA were unveiled all at once. ■ Management & Technology Presentation Pursuing “compact yet large capacity” and “freshness preservation” in response to market needs. New products were unveiled, including refrigerators equipped with the industry’s first*¹ “Bottom Cooling System” and a new series of washing machines proposing new ways of doing household chores. Following presentations by Osamu Inui, Executive Vice President of Haier Japan Sales Co., Ltd., and Masaki Nishizawa, Executive Vice President of AQUA Co., Ltd., members responsible for development and product planning for both companies took the stage. Based on research into users’ lifestyles, they unveiled a range of new products designed to address challenges associated with Japanese living environments, including insufficient freezer capacity, difficulty organizing freezer space, and limited living space. In the refrigerator category, the companies announced the industry’s first¹ “Bottom Cooling System (BCS),” which positions the cooling unit at the very bottom of the refrigerator. By using indirect cooling rather than blowing cold air directly onto the food, the system achieves a high level of freshness preservation. At the same time, eliminating dead space makes it possible to combine large capacity and a high storage-volume ratio in the 65 cm-wide class with easy access to stored items. The flagship models introduced were Haier’s “A.M.U. Tsukiyo” and AQUA’s “KURA.” In the washing machine category, Haier introduced “Kanade,” a washer-dryer featuring a two-tier structure with separate washing and drying tubs, enabling simultaneous washing and drying of 10 kg loads—claimed to be the first of its kind in Japan*². AQUA unveiled the latest model of its “Straight Drum” series, featuring a compact, large-capacity design with a “horizontal drum,” as well as a newly developed “Oxi Wash” course designed to maximize the effects of both OxiClean® and detergent. *¹ Based on Haier’s research as of September 2026, for household refrigerator-freezers. *² Based on Haier’s research as of September 2026, among domestically marketed household washer-dryers equipped with independent washing and drying drums. ■ Talk Session: Yuzuru Hanyu Discusses the “Synchronicity of Technology and Expression” In the talk session, Yuzuru Hanyu took the stage again and, through his conversation with the MC, spoke about the ideas behind the new products while drawing parallels with his own journey. ■ The Industry’s First*¹ “Bottom Cooling System” “Actually, as a figure skater myself, I’ve also had quite a lot of injuries involving my feet. But things like the sensations in my ankles, the soles of my feet, and my toes all connect to the way I carry myself and stand. And when that connects to the way you stand, it then connects to the positioning of your organs and each individual bone. When you think about it that way, the human body, too, really starts with the ‘feet’ as something extremely important. When I think about various things, I also wonder whether the Earth itself is able to have us sitting and standing upright like this, with gravity pressing down on us, precisely because there is a proper center at the heart of its gravitational force. In a sense, it’s a law that applies to all things—that no matter what it is, something begins at the foundation, and energy begins there as well. I feel that this is an extremely important point. So the fact that this could be applied to a refrigerator was also a very interesting discovery for me.” ■ Haier New Products (Refrigerator “A.M.U. Tsukiyo” / DUO Drum Washer-Dryer “Kanade”) Regarding the “A.M.U. Tsukiyo” refrigerator, Hanyu said: “It’s large enough that it looks like something you might find in a luxury home or an upscale restaurant, and you can fit a lot inside. And the exterior is really beautiful as well. That was the first thing that really drew me in. Also, during the commercial shoot, I had the opportunity to film scenes where the light actually comes on. In everyday life, when someone simply approaches it, the light naturally comes on, and I think that feeling is really pleasant. I also feel that it gives you a sense of warmth and something gentle and comforting.” Regarding the DUO Drum Washer-Dryer “Kanade,” he said: “It has two drums, right? And yet it’s extremely quiet. I feel that this is one of the most important things. Whether you live in an apartment or a house, the sound when a dryer is running can inevitably become very loud, can't it? If you have small children or pets, it can end up disturbing them as well. So I thought it was truly amazing that, despite packing in this many functions, something created by people who have continued researching professional dryers and washing machines for so many years in laundromats can now be used at home quietly.” ■ AQUA New Products (Refrigerator “KURA” & Special Edition “BRONZE GOLD” / Washing Machine “Straight Drum”) Regarding “KURA,” Hanyu said: “It’s spacious, isn’t it? It’s spacious, but when you actually stand in front of it like this, it feels like a fairly ordinary refrigerator. During the shoot, I was able to open and close it several times and check what it was like to use, and you can really fit a lot inside. I think when you store things in a refrigerator, you often end up putting more and more prepared food and other things toward the back, but with this one, those things are also easier to see, and you can adjust the shelves as well. It really feels like a refrigerator packed with a lot of functions.” Regarding “BRONZE GOLD,” he said: “It’s amazing, isn’t it? It feels like something that couldn’t have been created without thinking deeply about Japanese culture. Rather than feeling like a refrigerator, it’s more like having a piece of interior décor placed there—you can really feel the artistic quality of it. That’s incredible. The surface is truly smooth. You might think that something like this could feel rough or even hurt when you touch it, but it’s actually really smooth. It’s also very practical for everyday use. Just having it there changes the impression of the room, almost like it becomes a focal point, and I think that’s really nice.” ■ Ending: “Surpassing My Past Self and Paving the Way for New Challenges” To conclude the event, Yuzuru Hanyu spoke about his thoughts as an ambassador and his aspirations for the future. “Ever since I turned professional, I’ve been working hard on things like ‘surpassing my past self’ and ‘rewriting conventional wisdom,’ while continually going beyond the framework of figure skating. I’m doing my very best right now to figure out how I can continue to pursue and master, in every aspect, the ideal expression, techniques, physical abilities, and everything else that "Yuzuru Hanyu" himself strives for. And I also strongly resonate with the way Haier and AQUA continue to take on challenges without being bound by what we call conventional wisdom. I’m truly happy to be able to work together with Haier and AQUA in this way. Going forward, I want to continue taking on more and more challenges myself, and continue taking on challenges together with Haier and AQUA. I hope we can continue working hard together.” Finally, a photo session was held on the ice featuring Yuzuru Hanyu alongside Du Jingguo, CEO of Haier’s Japan region, and the other speakers from the press conference. The presentation came to a close amid warm and enthusiastic applause.

*machine translation, inaccuracies exist 2026.09.29 Source: https://tanonews.com/?p=112382 Yuzuru Hanyu descends upon the ice! He spoke about "innovation that surpasses limits" at the Haier AQUA new refrigerator and washing machine launch event. Haier Japan held the "Haier AQUA New Product Announcement Event" today, September 29, 2026 (Tuesday), at the DyDo Drinco Ice Arena. At this press conference, Mr. Osamu Inui, Executive Vice President of Haier Japan Sales Co., Ltd., and Mr. Masaki Nishizawa, Executive Vice President of Aqua Co., Ltd., announced new refrigerators and washing machines from both the Haier and AQUA brands, equipped with new cooling technologies developed in response to the Japanese living environment. In addition, professional figure skater Yuzuru Hanyu, who serves as a brand ambassador for Haier and AQUA, made an entrance by gliding across the ice of the ice arena to unveil the new products from both brands. Furthermore, a new commercial featuring Hanyu, which will be released in the future, was unveiled, and a talk session was held. ■Speakers: - Osamu Inui (Executive Vice President, Haier Japan Sales) - Masaki Nishizawa (Executive Vice President, Aqua) - Hirotaka Sakane (Manager, Product Planning Department, Haier Japan Sales) - Tadashi Hayakawa (Director, Innovation Design Center, Haier Asia R&D) - Masahiro Naito (General Manager, Product Planning Department, Aqua) - Tomoharu Iwamoto (General Manager, Advanced Technology Department, Refrigerator Business Division, Haier Asia R&D) - Jingguo Du (Vice President of Haier Group / CEO of Haier Japan Region *Appeared at the photo session) ■Special Guest - Yuzuru Hanyu (Professional Figure Skater / Haier AQUA Brand Ambassador) ■Contents: New product announcements for both Haier and AQUA brands, unveiling talk by Yuzuru Hanyu, and photo session. The Haier Group is a global consumer electronics manufacturer currently operating in over 100 countries and regions worldwide. According to research by Euromonitor International, a leading international market research firm, Haier has held the number one position globally for large home appliances by brand sales volume for 17 consecutive years. In the Japanese market, Haier Japan (CEO: Du Jingguo) operates two brands: 'Haier' and 'AQUA'. By combining global resources with Japan's advanced technology and marketing expertise, we have consistently offered attractive product lines perfectly suited to each target market and lifestyle. Today, we are pleased to unveil our latest refrigerators and washing machines, representing the culmination of the technological innovation and design excellence of both brands. ■ Greetings from both the Haier and AQUA brands Inui: In the Japanese market, the Haier brand has adopted the brand concept of "focusing on the will of each individual, utilizing global resources, and delivering the excitement of new home appliances from around the world to Japan." Aiming for sustainable manufacturing that is kind to the global environment, our entire staff is working together to create a future where everyone can live happily with excitement. Our target customers are people who live life on their own terms and who can clearly discern and understand true goodness and essential value. Life is full of changes in various life stages and the start of new lives, such as going to school, getting a job, getting married, having children, children growing up, and moving. Responding quickly to such rapidly changing societies and lifestyles, and quickly giving shape to the functions that are needed right now, is the attitude we aim for. Rather than relying on excessive and complex functions, we specialize in the functions that are truly necessary, and pursue a balance between high value that satisfies our customers and a fair price. We continue to provide products that always surprise and delight our smart customers who live rationally and richly while valuing their own time. Currently, Haier Japan Sales is working to expand its business by actively entering new categories and dramatically strengthening its product lineup in existing categories, aiming to become a comprehensive manufacturer of white goods. In existing categories, we have been strengthening our lineup of large-capacity models by adding larger capacity models such as large refrigerators and freezers in the upper 400-liter range and large-capacity 13-kilogram drum-type washer-dryers. Furthermore, we have steadily grown by successively entering new categories, such as the heated toilet seat business from 2023 and the separate air conditioner business from 2024. And today, we are pleased to announce a product that marks Haier's first full-scale entry into the ultra-large capacity market in Japan. To enter this ultra-large capacity market, we have established a new high-end product series that combines the highest level of technology and sophisticated design. This is the Haier top-of-the-line "AMU" series. We hope you will look forward to it. Nishizawa: I would like to introduce the management philosophy of the AQUA brand and the vision for new products. First of all, AQUA's brand message is "Innovation ." What is truly needed in modern society? What kind of user benefits are there that no one has yet noticed? We want to constantly create such ideals and futures and provide an innovative lifestyle that is inspiring and satisfying. The word "Innovation" is the culmination of these strong feelings. Next, I would like to talk about AQUA's mission. Since our founding, we have consistently upheld the slogan "Authentic Question, Unique Answer" (solving essential issues with unique ideas and technology). We have been working with the aim of solving essential issues in daily life with our unique technology. In January 2012, we inherited Sanyo Electric's white goods business and established AQUA as a new brand. Next year, we will be celebrating a major milestone: our 15th anniversary. Our target customers are those who are particular about the essence of life and wish to live a high-quality and fulfilling life. This product line is designed for those who cherish their daily lives, have their own unique preferences, or have everyday concerns and underlying worries that make them think, "I wish I could do this more." It's a product line that we hope everyone pursuing a richer life will choose. What we are announcing today are innovative refrigerators and washing machines that perfectly address the essential daily needs of such customers. First, with the refrigerator, we focused on the wisdom of "KURA," a traditional Japanese storage shed that has been passed down for centuries. The flagship refrigerator series "KURA," which we are proposing today, embodies the traditional Japanese wisdom and ingenuity of carefully protecting precious ingredients and efficiently utilizing limited space, combined with the latest modern technology. Next, regarding washing machines, we would like to introduce a new model of the "Straight Drum" series , which is equipped with the latest washing method developed by our company, which boasts the No. 1 domestic market share in the commercial large-scale coin laundry market and possesses high washing technology and reliability . Both these refrigerators and washing machines were developed with a thorough commitment to the essence of daily life. We are confident that we have created a highly refined product that will truly delight our customers, making them think, "This is exactly the feature I've been looking for." A representative will provide a detailed product explanation shortly, so please look forward to it. ■Haier AQUA brand ambassador, professional figure skater Yuzuru Hanyu, makes an appearance! Alongside a spectacular ice performance by brand ambassador Yuzuru Hanyu, Haier and AQUA unveiled their innovative new product lineup! (The entire venue goes dark. A vibrant blue spotlight shines on the silent ice rink, and a fantastical smoke resembling the cold air of ice rises. Yuzuru Hanyu, wearing his skates, glides onto the rink, skating across the ice with sharp and fluid edge work. As he strikes a stunning pose in the center, the latest refrigerators and washing machines from Haier and AQUA, positioned on the stage, are unveiled all at once.) ■ Presentation detailing new product technology and design (omitted) ■Brand Ambassador Yuzuru Hanyu Talk Session Hanyu: I am truly delighted to be able to join Haier and AQUA in this new challenge today. Furthermore, being able to announce new products on the ice of an ice rink, which is my favorite field, fills me with a very special feeling. Thank you very much for today. — To convey the appeal of our new product to a wider audience, Haier has produced a concept video and a new TV commercial for AQUA. Today, we would like to show you these videos for the first time together with everyone in the audience! Is this the first time you, Mr. Hanyu, have seen the finished version up close? Hanyu: That's right. I was able to check a few cuts after filming, but this is the first time I've been able to watch the finished video on a big screen, so I'm really excited right now (laughs). — First, let's take a look at the concept video for Haier's top-of-the-line series, 'AMU'. Mr. Hanyu, what are your honest impressions after watching the video yourself? (A Haier 'AMU' concept movie was shown on the screen. Stylish visuals were combined with Yuzuru Hanyu's refined posture and movements.) Hanyu: I really feel that we were able to express, in a very stylish and cool way, the sense of style and overall world that Haier is aiming for this time, from the look and feel of the visuals to the outfit I wore earlier. — The visuals are truly stylish and beautiful! Is there anything in particular that left a strong impression on you during the shoot, or any memorable moments where you were especially particular about the details? Hanyu: I performed on set, and then immediately went to the monitoring room to check the footage. I had many discussions with the director and cameraman about things like, "I want to include a shot from this angle here," as we continued filming. I also actively suggested expressions and posing, saying things like, "If it were Yuzuru Hanyu, there must be a sharper way to turn around or a more beautiful way to use his body." I have a strong memory of working hard to make sure the beauty of the costume's movement and silhouette would look good on screen. — It seems that Mr. Hanyu's own ideas and the expressive skills he cultivated through figure skating are being put to great use! Hanyu: I'm not simply within the framework of being a model or talent, so I always approach each shoot with the intention of bringing out to the fullest the qualities I have cultivated as an athlete and performer over more than 20 years of competitive and professional experience, such as my skating technique, the way I carry myself, and the expression in my gaze. — That's true professionalism! Next, let's take a look at two new AQUA TV commercials: "KURA 2026" and "Straight Drum 2026." Enjoy! Those were truly breathtaking movements and posing. Mr. Hanyu, what did you think of it? (Two new AQUA TV commercials are shown on the screen, featuring dynamic jumps and exquisite balance poses.) Hanyu: Both commercials had completely different worldviews and colors, which was great. In a sense, they were filled with direction and creative choices that only I could have done, or that I was able to express precisely because it was me, and I really enjoyed watching them! — "A performance only I can deliver," that's absolutely right! What were some of the points you particularly focused on in terms of posing and movement? Hanyu: For example, there's a scene where the entire screen is tilted, and I worked to the absolute limit to maintain a perfectly straight balance, calculating the camera angle and my body's axis so that I wouldn't appear tilted myself. Also, there's a scene at the end where I lift my leg straight up, but when I'm skating normally, my leg goes up too high (laughs). The director instructed me, “I want you to stop it precisely at 90 degrees,” but because my leg naturally rises higher, deliberately stopping it exactly at 90 degrees was actually very difficult, and I struggled with it. I was extremely particular about bringing out the beauty of the lines of my toes and legs to the fullest. — That's a luxurious kind of trouble, a result of your exceptional physical abilities (laughs). Now, I'd like to ask about the new "Bottom Cooling System," a groundbreaking technology that was just announced. It's a technology that places the cooling unit at the very bottom and cools indirectly by enveloping it from below. How did you feel when you first heard about this technology, Hanyu-san? Hanyu: As a figure skater myself, I've often experienced injuries to my feet, and I understand through my own body that the sensations in my ankles, the soles of my feet, and the tips of my toes are all directly connected to the axis that supports my posture and allows me to grip the ice. And when your posture is correct, it leads to the proper positioning of your internal organs and bones, and ultimately to the health of your entire body. The human body, too, is exactly the same—the “feet and foundation” are the most important thing, aren't they? Even the Earth's gravity allows us to stand upright precisely because there is a solid foundation at its center. When I think about it that way, I was reminded once again that, as a law of nature governing all things, “energy in everything begins from the foundation.” I felt that this is what matters most. The fact that this philosophy has been applied to cooling technology in home appliances and refrigerators was a very profound and fascinating discovery for me. — It's truly inspiring to see how your philosophy on the body as a top athlete and the cutting-edge technology of refrigerators share a deep commonality in the importance of "the feet and foundation"! Next, we'd like to hear your impressions of the new products. First, let's look at the Haier "Tsukiyo," a beautiful and stylish refrigerator equipped with smart approach illumination lights that gently turn on when you approach using a motion sensor. What do you think of it after seeing it in person? Hanyu: It has this overwhelming presence and beauty that makes you feel like it could be placed in a luxurious residence or an upscale restaurant, doesn't it? The texture of the exterior is truly beautiful and really draws you in. During the filming of the commercial, I actually had the opportunity to experience the scene where the light comes on. The feeling of a warm light gently coming on as soon as someone approaches was very pleasant, and I thought it was wonderful that, despite being a home appliance, it gives you a sense of warmth and gentleness. It's also convenient when you wake up a little during the night and go to get some water, and above all, the design is really stylish, isn't it? On top of that, the “Umami Aging Chilled” feature doesn't just keep ingredients fresh—it actually brings out their umami as well, which is amazing. The fact that you can even easily enjoy aged meat and the like at home really makes you realize how much home appliances have evolved. — Next, what do you think of the DUO Drum-Type Washer-Dryer, “Kanade”? It is a truly groundbreaking product, equipped with two drums, one above the other. Hanyu: I was amazed at how incredibly quiet it is, even though it has two drums! In apartments and residential areas, the noise of a dryer running at night is always a concern, and for families with small children or pets, quiet operation is truly a critical need. It's amazing that the technology developed over many years of research in professional laundromats can be brought to home use, and that it can wash and dry 10kg of laundry simultaneously while being so quiet! — It's wonderful to be able to experience professional technology in the comfort of your own home. Next, what are your thoughts on AQUA's flagship refrigerator series, 'KURA', the special edition 'Bronze Gold', and also the 'Straight Drum'? Hanyu: “KURA” is really spacious inside and has such a large capacity! From the outside, it looks sleek and compact when you stand in front of it, but when you open it, I was surprised by how spacious it is all the way to the back and how much food you can fit inside. And the special-edition “Bronze Gold” is truly overwhelming! It has a presence like a work of art—something that could only be created by someone with a deep understanding of Japanese culture and the spirit of wabi-sabi. It has a beauty like art or interior décor that goes beyond being simply a home appliance; just placing one in the kitchen gives the entire space a sense of refinement and cohesion. The surface also feels wonderfully smooth to the touch. The “Oxi Wash Course” on the “Straight Drum” also thoroughly cleans deep into the fibers without damaging your precious clothes and costumes, so I felt that it would be a truly reassuring ally for anyone who wants to take good care of their clothes. — You've spoken about the appeal of these products from an extremely knowledgeable and in-depth perspective. Are you actually quite familiar with home appliances in your everyday life? Hanyu: Actually, I really love home appliances (laughs). When I have a day off or some free time, I’m the type of person who wants to spend the whole time at an electronics retailer and keep looking at the latest products, so today was really exciting and fun! — Thank you so much for your passionate comments, Mr. Hanyu, as a home appliance enthusiast! Finally, in line with Haier AQUA's commitment to manufacturing that redefines convention and continues to challenge new technologies, could you please share your own future challenges and a message for everyone? Hanyu: Since turning professional, I have been passionately working hard every day to surpass my past self, to rewrite conventional wisdom, and to go beyond the framework of figure skating in my pursuit of mastering the expression, techniques, and physical abilities I aspire to. I deeply resonate with and am moved by the attitude of both Haier and AQUA, who are never bound by conventional wisdom and continue to boldly take on new innovations. I am truly honored to be able to work with both brands as their ambassador. Going forward, I will continue to challenge myself and push beyond my limits, striving to grow together with Haier and AQUA as we move toward a new future. ■Representative question [Question 1] As you mentioned briefly earlier, when using your refrigerator or washing machine in your everyday life, are there any particular things you pay attention to or any routines you follow? (Question from TanoshiiNews.com) Hanyu: First of all, regarding the refrigerator, I make sure to keep it as clean and organized as possible. Also, it's a small thing, but I try to place food items that are about to expire toward the front, where they're easy to see. I don't cook very often myself, but I make sure to check the expiration dates of perishable items like eggs and replace them as needed. As for laundry, it's mainly my everyday practice clothes and training wear, so I make sure to do it as part of my routine, following a set procedure at a set time every day. [Question 2] What are the things you look for when it comes to home appliances in general, and what are your key points when choosing them? Hanyu: I think functionality is really important. Nowadays, there are so many amazing home appliances out there, including ones equipped with AI technology, ones that can be operated by voice, and technologies that not only cool or freeze food but also bring out its flavor without compromising freshness or nutrients. However, something that the “Tsukiyo” and “KURA” have in common, and which is a big point for me, is that they have a stylish design. Home appliances are always present in our everyday living spaces, so I want them to have a beautiful and simple design that lifts my spirits just by being there. Rather than having an excess of complicated functions that you don't actually use, I feel really happy when I have a product around me where a beautiful, sophisticated design and the functions that are truly necessary are in harmony. It makes the quality of everyday life better. [Question 3] You have been highly active as a professional figure skater, and next year will mark the milestone of your fifth anniversary since turning professional. Could you tell us what drives you, as well as your thoughts on taking on new challenges from next year onward? Hanyu: First and foremost, I cherish the fundamental passion I have for skating above all else. However, in the midst of the demanding practice and training I go through every day, in reality, less than 10% of things go the way I want. About 99% of the time, I find myself struggling and experiencing frustration and difficulty. Even so, beyond all that difficult effort, there are so many people who come to the venue in person to watch me perform, people who travel all the way from overseas, and people who support me through various forms of media, such as television and live viewings. My greatest motivation is the strong desire to always remain someone who exceeds everyone's expectations, so that when someone happens to see me on a screen, they can be moved and think, “Yuzuru Hanyu can give such an incredible performance.” This is a belief of mine that has never wavered, from my days as a competitive skater to where I am today as a professional. Precisely because we don't know what will happen in the future, I want to keep putting in the greatest effort I can each day toward that unknown future, and continue to improve myself. — Yuzuru Hanyu-san, thank you so much for the wonderful and deeply moving talk!

*machine translation, inaccuracies exist 2026.10.02 Source: https://fan.books.rakuten.co.jp/articles/xu2sasg3hdyc0s3s152zf2xr Yuzuru Hanyu skates while holding Winnie the Pooh! "He's a special presence to me" - A special collaboration between Hanyu and Winnie the Pooh is being held. A special collaboration pop-up store for "SHOWER OF HEART - A Gift of Shining Light -" commemorating the 100th anniversary of the original debut of Winnie the Pooh and Yuzuru Hanyu will be held at SHIBUYA TSUTAYA in Tokyo starting today, October 2nd. At the venue, footage of Hanyu skating while lovingly holding Winnie the Pooh, and an interview with announcer Takahiko Fujii were shown, filling the air with the cuteness of Hanyu and Pooh. Upon entering the entrance, the first thing that greets you is Hanyu meticulously stretching before skating. The footage was filmed at Xebio Arena Sendai in Miyagi Prefecture. After doing leg stretches and other exercises in a black tracksuit, Pooh was placed next to the chair where he put on his skates. During his competitive career, fans remember throwing Pooh plush toys onto the ice after Hanyu's skating performances, but in the interview, Hanyu said that Pooh is "someone who continues to watch over me through daily practice, competitions, and new stages." On the screen at the back of the venue, an interview with announcer Fujii was shown, beginning with the words "It's been a long time," in which he talked about his thoughts on the project and his feelings about the program he choreographed himself and dedicated to Pooh. “When I heard about collaborating with Winnie the Pooh, I was a little intimidated, wondering if I was good enough. Pooh has always been a special presence who has been with me all these years, but the fact that they were officially launching a project like this made me more nervous than anything. I wondered whether I could become someone worthy of it.” Even when talking about Pooh, Hanyu speaks with an adorable smile, almost as though he has become a boy again. “I even worked out some choreography, but I started thinking about what it would mean to bring Pooh onto the ice. Pooh only exists in the Hundred Acre Wood, you know? (laughs),” he says, making announcer Fujii laugh. “But being able to skate together with Pooh, who has been watching me all this time… I wanted to teach Pooh various skating moves and say, ‘I’m going to skate for you.’ I created a story that was dedicated to Pooh.” Hanyu says that Pooh, who skated together with him, “was enjoying himself. His eyes were sparkling,” once again showing just how much he loves Pooh. The difficult part was that whenever he held Pooh while skating, Pooh would immediately turn around toward Hanyu. “He would easily turn to face me, so I had to quickly turn him back around [to face forward] and figure out how to make him look cute. That was a first-time experience for me. I hope you’ll pay attention to that part too.” The song Hanyu chose for his program skating with Winnie the Pooh was "Petite suite de concerto." He said, "I was given several options, and I chose this one because it has a cute feel to it, and I wanted to reflect the strength and lightness of Yuzuru Hanyu's figure skating." The costume, designed by Satomi Ito, possesses a beauty unique to figure skating costumes, and Hanyu commented, "It was incredibly fluffy. I hope you can appreciate how it flows throughout the program and the delicate use of color." The costume is also on display at the venue, accompanied by a panel featuring Ito's design sketches and comments. In the interview, conducted with Winnie the Pooh beside him, Hanyu displayed a contrast to the dignified expression he usually shows as a professional skater. He was seen with gestures and a crinkled, innocent smile, which was quite striking. Hanyu was smiling the whole time he was with Pooh. At the merchandise area, where around 100 different items are on display, the lineup includes a plushie based on an original illustration of Hanyu drawn by a Disney illustrator, packaged together with Pooh in a single box; clear files, stickers, and decals featuring newly filmed footage; the T-shirt Hanyu wore during the interview; tote bags; and other items designed to be enjoyed in everyday life. A 3D figure of Hanyu is also currently in production, so be sure to check the website for more details. The interview with announcer Fujii being shown at the Shibuya venue is Part 1. Information on which venues will show Part 2 will be announced on the official social media accounts and elsewhere. At the end of the interview, Hanyu concluded with a message about the exhibition: “This has become something very special to me as well. I hope you’ll enjoy this special experience and keep it close to your heart.” It is a special program where you can enjoy not only the beauty of Hanyu’s skating, but also his incredibly adorable side as he skates together with Pooh.

*machine translation, inaccuracies exist 2026.10.02 Source: https://gendai.media/articles/-/171278 A Winnie the Pooh wearing Yuzuru Hanyu's "special costume" has finally been created... The editor in charge reveals the untold story of the "memory book" filled with a special bond. To commemorate the 100th anniversary of the original debut of "Winnie the Pooh," a dream collaboration between figure skater Yuzuru Hanyu and Pooh has been realized. "To Pooh: Yuzuru Hanyu and Winnie the Pooh Memory Book with Dress-Up Pooh Plush Toy," which will be released by Kodansha as a made-to-order product , has been met with a great response since pre-orders began (pre-order period: August 18th to October 20th). The highlight is the two figure skating costumes worn by Yuzuru Hanyu, meticulously recreated for Winnie the Pooh plush toys. We asked the editorial team in charge about the behind-the-scenes story of how this project came about and the level of detail that went into its creation. Hanyu's own feelings about his costumes are reflected in them. In anticipation of the 100th anniversary of the original Winnie the Pooh story, Disney was discussing what kind of special project they should undertake. A collaboration with Yuzuru Hanyu, who is widely known as a Winnie the Pooh fan, was a long-held dream for Disney, and the project began to move forward because it was deemed "fitting for this 100th anniversary." "Discussions were held between Disney and Kodansha regarding whether any special projects could be done with publications, and Kodansha proposed a 'book project that includes a Winnie the Pooh plush toy wearing Yuzuru Hanyu's figure skating costume.' We were particular about including two costumes, reflecting the idea that figure skating is a sport where competitors are judged on both the short program and the free skating." After that, we discussed with Hanyu which costume to use. He expressed his wish to "dress Pooh in a costume that fans are familiar with and that he has worn with him at the Olympics," so two costumes from iconic programs in figure skating history were chosen. These were "SEIMEI" and "Ballade No. 1," which earned him his second consecutive gold medal in the men's singles at the 2018 Pyeongchang Olympics. Designer supervision and Takara Tomy Arts' technology shine through. The costumes were produced by Takara Tomy Arts, a company that has created numerous high-quality plush toys. During the production process, the designers who actually created the costumes, Satomi Ito (responsible for SEIMEI) and Nao Adachi (responsible for Ballad No. 1), also joined the supervision, resulting in an even more exquisite finish. The costume for "SEIMEI" faithfully reproduces the distinctive embroidery, the color scheme around the neck, and the pentagram on the back. The order of the four-color stripes around the neck is the same as the order that Hanyu himself specified when the actual costume was made. In addition, the color, size, and placement of the stones were decided based on specific advice from Satomi Ito. For the costume of "Ballade No. 1," numerous prototypes were created to select the fabric that would achieve the same fluffy texture, vibrant color, and durability as the actual costume, which resembles chiffon. After consulting with Nao Adachi, a double-layered fabric was finally adopted, recreating the exquisite gradation and texture. In addition, each stone adorning the costume was sewn on by hand, demonstrating attention to detail. "When Mr. Hanyu himself inspected the actual costume, he immediately pointed out a gap in the side panels of the 'SEIMEI' costume. It was a detail that no one else had noticed, and his deep love for the costume and uncompromising attitude further enhanced its quality. The exquisite size—not too tight, not too loose—that fits Pooh's body shape was also achieved after much trial and error." A handwritten letter from Hanyu that "cannot be read without tears" The memory book is packed with newly taken photos, including those taken at Yuzuru Hanyu's home rink, Ice Rink Sendai, as well as an exclusive interview. The photos capture not only Hanyu in relaxed, candid moments, but also shots of him skating on the ice just as he would during his regular practice, as well as photos with his personal Pooh collection, including Pooh items he has treasured since his time in Toronto. "In the interview, he speaks in depth about his encounter with Winnie the Pooh and how Pooh was a source of emotional support during his demanding competitive career. Another highlight is the reproduction of Hanyu's handwritten letter, 'To Pooh.' It describes just how irreplaceable Pooh was to Hanyu, who was almost crushed by the lonely battle of being a top athlete. The letter is so moving, overflowing with the bond and warm feelings between the two, that it brought tears to the eyes of the production staff and those involved who read it beforehand." Special displays of Winnie the Pooh plush toys dressed in different outfits are being held at select bookstores nationwide, generating significant buzz on social media. This memory book, which embodies the deep bond between Hanyu and Pooh, will undoubtedly become a cherished possession for many. "To Pooh: Yuzuru Hanyu and Winnie the Pooh Memory Book with Dress-Up Pooh Plush Toy" Kodansha (ed.) © Disney. Based on the "Winnie the Pooh" works, by AA Milne and EH Shepard. Release Date: May 27, 2027 *Due to unavoidable production circumstances, there may be a delay from the scheduled date. Price: 22,000 yen (tax included) [Set Contents Details] ・"To Pooh: Yuzuru Hanyu and Winnie the Pooh Memory Book" ・One Winnie the Pooh plush toy (with two changeable outfits) ★Bonus 1: Replica of Yuzuru Hanyu's handwritten letter "To Pooh" ★Bonus 2: Extra-large poster of Yuzuru Hanyu "Napping with Pooh" <Reservation period> August 18, 2026 (Tue) - October 20, 2026 (Tue)

*machine translation, inaccuracies exist 2026.09.02 Source: https://dtimes.jp/post-1292756/ Comes with two legendary costumes! Kodansha's "To Pooh: Yuzuru Hanyu and Winnie the Pooh Memory Book with Dress-Up Pooh Plush Toy" Kodansha is releasing a memory book featuring Yuzuru Hanyu and Disney character Winnie the Pooh! A collector's edition "To Pooh: Yuzuru Hanyu and Winnie the Pooh Memory Book with Dress-Up Costume Pooh Plush Toy," featuring a plush toy dressed in two legendary costumes, will be released! Kodansha Disney "To Pooh: Yuzuru Hanyu and Winnie the Pooh Memory Book with Dress-Up Pooh Plush Toy" Price: 22,000 yen (tax included) Reservation period: August 18th (Tue), 2026 - October 20th (Tue), 2026 Set contents: "To Pooh: Yuzuru Hanyu and Winnie the Pooh Memory Book" Size: 26.2cm (height) x 18.8cm (width) Specifications: Full color, 40 pages, hardcover, 1 Winnie the Pooh plush toy (with 2 interchangeable outfits) *The interchangeable outfits are based on the "SEIMEI" and "Ballade No. 1" costumes worn at the Pyeongchang Olympics *Upon delivery, Winnie the Pooh will be wearing the "SEIMEI" costume. [Height: approx. 20.5cm, Width: approx. 18.5cm, Depth: approx. 11cm, Weight: 130g (weight of 1 plush toy + 2 outfits)] Bonus 1: A handwritten reproduction of Yuzuru Hanyu's letter "To Pooh" *The contents of the letter are also included in the memory book. Bonus Item 2: "Napping with Pooh" Yuzuru Hanyu Extra Large Poster (51.5cm x 72.8cm / B2) Available at: bookstores nationwide, Amazon , Rakuten Books , etc. 2026 marks the 100th anniversary of the original debut of "Winnie the Pooh." "To Pooh: Yuzuru Hanyu and Winnie the Pooh Memory Book with a Pooh Plush Toy in a Dress-Up Outfit," featuring photos taken with Yuzuru Hanyu, a world-renowned professional figure skater known for his love of Winnie the Pooh, will be released by Kodansha. "To Pooh: Yuzuru Hanyu and Winnie the Pooh Memory Book with Dress-Up Pooh Plush Toy" is a made-to-order product, and reservations began on August 18, 2026. A memory book documenting the bond between Yuzuru Hanyu and Winnie the Pooh. The memory book features 40 pages showcasing Hanyu's journey alongside "Winnie the Pooh." The photobook features many relaxed shots of him at Ice Rink Sendai, where he usually practices, as well as in nature-filled outdoor settings. Furthermore, the item includes an exclusive long interview. This book is full of thoughts and anecdotes that you can only read here. "Dress-up outfit Pooh plush toy" that faithfully reproduces two legendary costumes. Two costumes worn by Yuzuru Hanyu, his free program "SEIMEI" and his short program "Ballade No. 1," have been perfectly recreated in Winnie the Pooh plush toy size! It's designed to be dressed up in different outfits. *When you receive your order, you will receive one Winnie the Pooh plush toy (wearing the "SEIMEI" outfit). A "Ballade No. 1" outfit is included as an alternative. The tags on the plush toys and costumes are signed! Each plushie comes with a tag bearing Yuzuru Hanyu’s autograph, as do the “SEIMEI” and “Ballade No. 1” costume pieces. These plushies are truly special, as they are exclusive to this project and allow fans to feel the special bond between Hanyu and Winnie the Pooh. Comes with two super luxurious bonus items A reproduced letter handwritten by Hanyu expressing his feelings toward Winnie the Pooh is included with the book. It will be delivered in an original envelope. The oversized poster features a photo of Hanyu surrounded by Winnie the Pooh plushies. It is a rare shot of him together with his personal Pooh merchandise, which he has rarely shown in the media before. The latest news will be updated regularly on the special website. Special website URL: https://cocreco.kodansha.co.jp/special/M6mQq During the pre-order period for this product, new information will be posted regularly on the special website. Making-of videos that can only be seen here, as well as valuable interview videos of Hanyu related to "Winnie the Pooh," are also scheduled to be released. Includes a handwritten comment full of love for Winnie the Pooh. "To Pooh: Yuzuru Hanyu and Winnie the Pooh Memory Book with Dress-Up Pooh Plush Toy" is currently available for preorder as a made-to-order product through October 20, 2026. In conjunction with the release of this information, a video message from Hanyu himself and a handwritten comment were also released. Yuzuru Hanyu's Profile Born on December 7, 1994, in Sendai City, Miyagi Prefecture. He achieved back-to-back victories in men's singles at the 2014 Sochi and 2018 Pyeongchang Olympics. He announced his decision to turn professional in 2022 and is currently active as a professional skater. Comments from the Supervisors of the “Dress-Up Pooh Plush Toy” The interchangeable costumes were created under the supervision of Yuzuru Hanyu and the designers who actually designed the original costumes. We received comments from Yuzuru Hanyu, Satomi Ito, the costume designer for “SEIMEI,” and Nao Adachi, the costume designer for “Ballade No. 1,” about the new “Dress-Up Pooh Plush Toy.” Yuzuru Hanyu: “The costumes fit Pooh’s body shape so well, and he looks really cute! The black pants suit him too (laughs). I’m really happy that they paid such close attention even to details like the placement of the rhinestones and the texture of the fabric. The SEIMEI costume even properly recreates the color around the collar and the five-pointed star on the back. The gradient on the Ballade No. 1 costume has come out beautifully too. It’s amazing!” Satomi Ito (costume designer for “SEIMEI”): “When I heard about this project, I thought, ‘It’s finally happening!’ It almost feels as though Pooh had been waiting for the 100th anniversary of the original story to come around. The costume is incredibly high quality, with details such as the embroidery faithfully reproduced. It’s truly amazing!” Nao Adachi (costume designer for “Ballade No. 1”): “This was a costume I created with a lot of feeling invested in, so I was truly moved to see Pooh wearing one that was almost exactly like the original, down to the embroidery around the neckline, the way the stones were scattered, and the colors of the gradient!" This collector’s edition comes with a dress-up Pooh plush toy featuring two legendary costumes: the one worn for his free skate, “SEIMEI,” and the one worn for his short program, “Ballade No. 1.” Kodansha’s "To Pooh: Yuzuru Hanyu and Winnie the Pooh Memory Book with Dress-Up Pooh Plush Toy" is now available for pre-order on Amazon, Rakuten Books, and other retailers! *If you order from a bookstore, you will pick it up at the bookstore where you placed the order. *The estimated arrival date at bookstores is May 27, 2027 (Thursday) or later. *Due to unavoidable production circumstances, it may take longer than expected . *The Winnie the Pooh plush toy included with this product is different from the one on the cover. *Pre-orders for the ebook are also being accepted.The ebook does not include the Winnie the Pooh plush toy, the dress-up costume (Ballade No. 1), or the bonus replica letter and poster.

*machine translation, inaccuracies exist 2026.08.03 Source: https://www.disney.co.jp/corporate/news/2026/20260803 Yuzuru Hanyu's love for Winnie the Pooh has finally been turned into merchandise! A special collaboration has been realized to commemorate the 100th anniversary of the original "Winnie the Pooh" story. A product collection has been launched that embodies the special bond between Hanyu and Winnie the Pooh, which has been loved by fans for many years. Hanyu commented with joy, "It's like a dream come true to be able to do something with Pooh, who is such a special character!" Walt Disney Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Tamotsu Hiiro; hereinafter referred to as Disney) announced today, August 3rd (Monday), "Honey Day," a special collaboration between "Winnie the Pooh" and professional figure skater Yuzuru Hanyu, titled " SHOWER OF HEART - A Gift of Shining Light," in cooperation with Nippon Television Service Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Katsu Kamikura). This product project is a special collaboration commemorating the 100th anniversary of the original "Winnie the Pooh" debut on October 14, 2026. The collection aims to deliver the charm of "Winnie the Pooh," which has been loved around the world for 100 years, through special products featuring Yuzuru Hanyu, and to allow fans to once again feel the kindness and happiness that Pooh has brought to their daily lives. Created in 1926 by British children's author A.A. Milne, "Winnie the Pooh" has been loved by many people across generations and borders through his kindness, friendship, and emphasis on individuality. Its universal appeal and warm worldview continue to accompany the daily lives of many fans, bringing them small moments of happiness and heartwarming experiences. Yuzuru Hanyu is one of those who deeply resonates with Pooh's charm and has cherished him as a special figure for many years. The "Pooh shower," in which numerous Pooh plush toys are thrown onto the ice after competitions, is widely known as an iconic scene connecting Hanyu and his fans. Regarding the decision to make this special collaboration, Hanyu commented, " I was truly surprised, and it felt so special that I wondered if it was a dream. I am very happy to be able to work with Pooh, who is a very important figure to me, in this way." When asked about the appeal of "Pooh," he said, "I think it's his freedom and kindness, and above all, his adorableness. He isn’t bound by anyone or anything, and while living life in his own way, he still cares deeply about his friends. I think that's why so many people love Pooh, including his slightly absent-minded side." Pooh is also a symbol of the special bond he shares with his fans. Reflecting on the "Pooh shower," where numerous Pooh plush toys are thrown onto the ice after his performances at competitions, he said, "That sight is an irreplaceable memory that I will never forget for the rest of my life. It was a scene that felt as though I were surrounded by Pooh bears, and I still treasure it in my heart as something special that only I could see." Finally, as a message to fans who will be purchasing the products, he commented, “This dreamlike, special collaboration with Pooh, who has always been by my side for so many years, has finally come true. I’ve put my feelings into even the smallest details, so I hope you’ll enjoy discovering and appreciating every little detail!” With gratitude for this special connection, the collection will feature a variety of products, including original items and plush toys in which Hanyu himself was involved in selecting the fabrics and colors, products based on Hanyu's costume design, and items using illustrations specially drawn for this project. This collaboration , "SHOWER OF HEART - A Gift of Shining Light," was created to express gratitude for the special bond that Winnie the Pooh, Yuzuru Hanyu, and their fans have cultivated over many years. The products will be available from early October at Shibuya TSUTAYA 1F and other locations. Please look forward to further updates for more details! ■ About Disney Consumer Products Disney Consumer Products (DCP) is a division of the Disney Experience, bringing beloved brands and franchises into the daily lives of families and fans through products such as toys, apparel, apps, books, and video games, as well as experiences that unfold around the world, including Disney Store e-commerce, Disney Parks, domestic and international retail stores, and Disney Stores worldwide. The business brings together a world-class team of product, licensing, and retail experts, artists, storytellers, and technicians who inspire imagination around the globe.

I'm not sure what I can do to help though. Fay mentioned above that VPNs don't really work anymore.

Articles related to the Haier Aqua new product launch featuring brand ambassador Yuzuru Hanyu. Info:

Articles related to the Disney collaboration. Info: https://soh.ntvs.co.jp/ To commemorate the 100th anniversary of the original debut of #Winnie the Pooh A merchandise collection featuring professional figure skater #Yuzuru Hanyu has been confirmed! "SHOWER OF HEART —A Present of Sparkling Light—" #Pooh goods supervised by Yuzuru Hanyu, etc., will be available starting early October at Shibuya TSUTAYA 1F and other locations. Stay tuned for more details💫

Info: https://www.amazon.co.jp/dp/B09R1RWHCN https://ebookstore.sony.jp/title/10659687/ From Midori Ito's triple axel to Yuzuru Hanyu's unprecedented quadruple axel, this book, written by an author who has long been active behind the scenes as the head of the Japan Skating Federation's strengthening program and an international judge, chronicles the history of Japanese figure skating techniques. Midori Ito, Shizuka Arakawa, Miki Ando, Mao Asada, Daisuke Takahashi, Yuzuru Hanyu, Shoma Uno, Yuma Kagiyama... Behind the rise of Japanese figure skating to the top of the world was the weapon of "jumps," a highly advanced technique that made use of the unique characteristics of the Japanese people. <Table of Contents> Introduction -The Best Jump Is the Ultimate Weapon -From the perspective of a former international judge -What television commentators don't say -Can Yuzuru Hanyu achieve three consecutive Olympic titles? Chapter 1: Why Have Japanese Skaters Become Able To Win? -The Essence of European Culture -“Rome Was Not Built in a Day” -The Significance of the Emergence of Kristi Yamaguchi -What Yuzuru Hanyu Needed at That Time -Lobbying Efforts to Keep Promoting Japan to the World -So That the World Would Know the Athletes' Ability and Their Character -Coaches Who Know the World -Shizuka Arakawa's Road to Olympic Gold -The Emergence of Japan's “Gold Coach” Chapter 2: The "Winning Formula" For Japanese Skaters And Jumps Established By Midori Ito -The Only One to Meet the Rigorous Requirements -The Six Types of Jumps -The Triple Axel from a Counter Turn -Beautiful Rotations -Midori Ito at the NHK Trophy at Age 11 -The Launch of the “Midori Ito Project” -The Battle Against Injuries -Struggling with Compulsory Figures, the Foundation of Figure Skating -Just a Jump, Yet So Much More -Lucinda Ruh's Unprecedented Fast Spins -The Legendary Free Skate Performance in Paris -From the Triple Axel to the Quadruple Axel Chapter 3: Shizuka Arakawa's Gold Medal and the “All-Around Strength” Built by Her Rivals -The Emergence of a New “Gold Medal Contender” -Switching Coaches to Galina Zmievskaya -The Mentality for Victory -Finally Intervening in the Selection of a Coach -The Road to Finishing Fourth at the Salt Lake City Olympics -A Gold Medal Won Through the All-Around Strength of Team Japan -The Weakness of a Two-Time World Champion Prodigy -The 2011 World Championships: Demonstrating Maturity as a Skater -A First-Year Participant at the Camp for Discovering Promising New Talent -Rivalry Showdown -The Road to the Gold Medal -The Ina Bauer Added to the Program at the Last Minute -Daisuke Takahashi's Brilliant Footwork -Why Is Blue the “Winning Color”? Chapter 4: Mao Asada and Yuna Kim -Learning the Brilliance of Yuna Kim from Rinkside -A National-Scale Development Project -The Direct Showdown at the World Junior Championships -Brian Orser as the Overall Producer -One World Record Score After Another -One of a Kind: A True Genius -The Ultimate Battle in Vancouver -The Aftermath: When the Curtain Falls Chapter 5: Yuzuru Hanyu's “Talent for Winning” -The Third Skater Selected for Development -The Okinawa Training Camp That Broke the Stagnation -A True Step Up to the Senior Level -The Legendary Night in Nice -Departure for Toronto -A Reprimand on a Night in Paris -Finally Seizing the Champion’s Crown! -The Established “Performance for Winning” Chapter 6: Yuzuru Hanyu's Gold Medal and His Consecutive Olympic Titles -The Strategy Behind Choosing the Short Program for the Team Event -A Stunning Short Program and a World-Record Score -Patrick Self-Destructs: The Fear of the Olympics -The First Gold Medal for a Japanese Man—and What Came After -The Complete Absolute Champion: “The World of Yuzuru Hanyu” -Poor Physical Condition After Achieving the Triple Crown -His Determination to Continue Competing Chapter 7: The Post-Hanyu Generation and the Challenge of the Quadruple Axel -A Performance That Set World-Record Scores in Both the Free Skate and Overall Total -Romantic-Baroque style -Shoma Uno: Performing Four Types of Quadruple Jumps -Yuma Kagiyama: Jumps Full of Infinite Possibilities -The Impact of Competition Cancellations Due to COVID-19 -Hanyu vs. Nathan: A Direct Showdown -The Potential of the Quadruple Axel -Calculations of the Score If the Quadruple Axel Is Successfully Landed -Hanyu’s Winning Method Afterword <Author Profile> Noriko Shirota ● Born in Tokyo in 1946. Active as a figure skater in women's singles and ice dance. Won the All Japan Championships in ice dance twice in a row. After retirement, she served as the head of the Japan Skating Federation's figure skating strengthening program from 1994 to 2006. She played a leading role in Shizuka Arakawa's first gold medal win for Japan at the 2006 Turin Olympics. She holds an ISU (International Skating Union) referee and judge qualification and has served as a judge at the Olympics and World Championships for many years.

OCT: 1/10: [Yuzuru Hanyu and Winnie the Pooh] Samples of the two amazing bonus items – a poster of Pooh taking a nap and a reproduction of his handwritten letter – have arrived! ＼Details revealed／ https://prtimes.jp/main/html/rd/p/000008979.000001719.html "Yuzuru Hanyu and Winnie the Pooh Memory Book" [Two Super Deluxe Bonus Items] Introduction Video Released!! https://trendnewscaster.jp/entertainment/202610018877/ Yuzuru Hanyu x Winnie the Pooh: Two special bonus items revealed! Behind-the-scenes video of the photoshoot in Sendai also included. https://fan.books.rakuten.co.jp/articles/n2taveovi0zza9byuvvqopua 2/10: Yuzuru Hanyu skates while holding Winnie the Pooh! "He's a special presence to me" - A special collaboration between Hanyu and Winnie the Pooh is being held. https://fan.books.rakuten.co.jp/articles/xu2sasg3hdyc0s3s152zf2xr A Winnie the Pooh wearing Yuzuru Hanyu's "special costume" has finally been created... The editor in charge reveals the untold story of the "memory book" filled with a special bond. https://gendai.media/articles/-/171278 [Yuzuru Hanyu] "I hate skating!" Yet he persevered and exceeded expectations <Entertainment Video> https://news.tv-asahi.co.jp/news_geinou/articles/000537560.html Yuzuru Hanyu showcases his beautiful evolution in new AQUA commercials: "KURA" 2026 version & "Straight Drum" washing machine 2026 version https://teapot-magazine.com/entry/aqua-kura/hanyuyuzuru/ 3/10: Yuzuru Hanyu makes a spectacular jump while holding Winnie the Pooh! A special collaboration between Yuzuru Hanyu and Winnie the Pooh to celebrate the 100th anniversary https://worldfigureskating-web.jp/news/28424/ 5/10: Yuzuru Hanyu dances on the ice at a home appliance launch event!? What is Haier & AQUA's "serious strategy to conquer Japan"? https://vague.style/post/460961

Oh no. Then the only option is getting VPN or someone outside to help you subscribe. That's such a hassle.

Can you see the Join button next to Subscribed? Do it on desktop instead of mobile app. If you're using Apple, it's more expensive on app.

Machine translation, inaccuracies exist 2026.09.25 Source: https://www.advertimes.com/20260925/article558604/ Archive: https://web.archive.org/web/20260927063047/https://www.advertimes.com/20260925/article558604/ Filmed at a location associated with Yuzuru Hanyu — the message for the future behind Kohsoku’s new commercial, “Toward the Next Dream.” Kohsoku, a specialized trading company for food packaging based in Sendai, Miyagi Prefecture, has launched a new corporate commercial, “Toward the Next Dream,” featuring professional skater Yuzuru Hanyu. The commercial began airing on September 18 to mark the company’s 60th anniversary. Ahead of the TV commercial’s launch, large-scale transit advertisements were also displayed inside JR Sendai Station starting September 1. As a company whose core business is B2B, Kohsoku has limited contact with general consumers. For this reason, it has been carrying out ongoing public relations initiatives aimed at strengthening recruitment efforts by increasing awareness of the company, supporting investor relations (IR) activities, and building its corporate brand over the medium to long term. Since launching its first television commercial in its 57th year, the company has placed importance on its “connection with the local community.” As it approached its 60th anniversary in February 2026, the company chose Hanyu, who, like Kohsoku, has his roots in Miyagi and Sendai and continues to take on challenges on the world stage. Takashi Mitamura of the company’s President’s Office explained the reason for choosing Hanyu: “A passage in our corporate philosophy states, ‘Always hold onto dreams and aspirations, and strive to realize them as we follow the honorable and proud path of business.’ This deeply resonates with Hanyu-san’s attitude of continuing to move forward toward his dreams. The strong affinity between us along the two axes of ‘challenge’ and ‘sense of mission’ was a major reason for choosing him.” A natural message captured at a place connected to Hanyu The concept of the commercial is “dreams.” To mark the company’s 60th anniversary, the commercial aims not only to look back on the past but also to express a forward-looking attitude toward the future. Accordingly, the tagline “Toward the Next Dream.” was chosen. The commercial was filmed at Yamaichi Sustainable Park Nanakita Park in Izumi Ward, Sendai, a place Hanyu had reportedly visited in the past for training. Filming took place early in the morning around sunrise. Although there were concerns about the weather following rain the previous day, the skies cleared on the day of filming, creating an impressive scene as the morning sunlight streamed through the trees in the park. Rather than heavily scripting or staging the scenes, the commercial captures Hanyu in a natural state as he walks through and pauses at this place filled with memories. The morning light and his calm presence come together to create imagery symbolizing the company’s message of “Toward the Next Dream.” Despite the early-morning shoot, Hanyu appeared bright and refreshed, and reportedly enjoyed chatting with the staff between takes, creating a relaxed and friendly atmosphere throughout the shoot. In addition, the graphic shoot captured Hanyu’s powerful and energetic stride through a series of photographs. The visuals were designed to convey both the challenges he has taken on so far and his determination to move toward the future. During the shoot, he was also seen charmingly dancing along to the music playing in the studio, and the shoot reportedly proceeded in a warm and relaxed atmosphere. The commercial also features the company’s mascot character, “Otodoke Cheetah-kun,” adding a playful touch that helps convey the company’s business. The creative director, Takuo Yamamoto, and planner/copywriter Yuki Odaka of Geek Pictures, the agency behind the campaign, commented on the concept behind the project: “Kohsoku values ‘dreams’ in its corporate philosophy, while Yuzuru Hanyu has continued moving forward toward his own ‘dreams.’ We made ‘Toward the Next Dream.’ the creative centerpiece as the words that connect the two. For both the graphic and video campaigns, we placed importance on their shared connection to Sendai, where they have both worked hard and pursued their goals. “Using a park associated with Hanyu as the setting, we expressed a sense of empathy and support for Kohsoku through a natural, unforced narrative and Hanyu’s natural presence. We aimed to create a campaign that conveys the 60 years Kohsoku has journeyed through, as well as the future that lies ahead.” “Taking on the Next Dream” — A Message from Hometown Sendai From September 1 to 30, large-scale transit advertisements are being displayed at JR Sendai Station. Featuring Hanyu, the company’s mascot “Otodoke Cheetah-kun,” and Harami-chan, who appeared in the company’s previous TV commercials, the campaign is sending a message from the company’s hometown of Sendai. Kohsoku President and Representative Director, Executive Officer Yuki Terashi shared the following thoughts on the campaign: “Our company was founded in Sendai and has grown with the support of everyone in the local community, including our customers. Following the Great East Japan Earthquake, we strongly felt our responsibility to support the infrastructure that provides food by continuing to supply food packaging materials. Since then, we have continued moving forward under our philosophy of ‘remaining a company that is useful to society.’ “Yuzuru Hanyu, too, has continued to take on challenges on the world stage from his roots in Sendai. Each time he achieved one dream, he continued moving forward toward the next. For us, our 60th anniversary is not a finish line, but the starting point of a new challenge. We want to show that Miyagi is home to companies and people of whom the world can be proud. Through this commercial, we hope that children in the local community will feel, ‘I, too, want to take on the challenge of pursuing my next dream, even from a rural area.’” The company is also expanding into environmental initiatives, including chemical recycling, which converts plastic collected locally into reusable resources. Through this campaign, the company aims to communicate its message to the local community while increasing awareness of the company. Staff credits: Planning & Production: GIP, Geek Pictures Executive Creative Director: Mamoru Inagaki Creative Director + Art Director: Takuo Yamamoto Planning + Copywriter: Yuki Odaka Designer: Kinomi Asano Chief Producer: Mamoru Inagaki Producer: Yosuke Sato Production Manager: Yuka Toda Director: Kaito Ogawara Cinematography: HIROKIMURA, Hiromu Fujiwara Editing: Yasuko Shiomoto (Offline), Masaya Yoshida (Online) Colorist: Aoi Kishimoto Music: Katsuya Yamada MA: Tatsuya Ishikawa Stylist: Masaaki Ida Hair & Makeup: Ryoji Inagaki Account Executives: Masayoshi Suga (GIP), Masahiro Mori (GIP), Ikuko Endo (GIP), Ten Kawamura (Geek Pictures) Retoucher: Mari Ohara Narration + Cast: Yuzuru Hanyu

Oh no! I remember reading it too :( I only have this other info that you posted:

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