[2014.12] "Phiten × Yuzuru Hanyu" Advisory Contract Announcement

[yuzurujenn]

Machine-translation. Inaccuracies exist*

 

 

Source: https://www.phiten.com/news/pdf/pr_141211.pdf

 

 

"Phiten × Yuzuru Hanyu" Advisory Contract Announcement

 

Phiten Inc. (Kyoto Prefecture, Kyoto City, CEO: Yoshihiro Hirata, http://www.phiten.com/), which manufactures and sells health, sports, and beauty products, has entered into an advisory contract with Yuzuru Hanyu (ANA).

 

The details of the contract include products such as the RAKUWA Necklace X100, RAKUWA Necklace X50 High-End III, RAKUWA Bracelet X100, and socks sold by Phiten.

 

Going forward, as Hanyu aims for even greater achievements, we will share the importance of conditioning and support his performance.

 

Yuzuru Hanyu, born in 1994, is 20 years old. His gold medal victory at the Winter Olympics caused a sensation not only in Japan but around the world. Hanyu has been wearing the RAKUWA Necklace since he was eight years old, recommended by his father. Since then, he has felt a noticeable difference in his body’s sensations when wearing it, and he has come to rely on it during competitions.

 

Furthermore, he has worn Phiten’s five-toe socks, noting that "the sensation during performances is different" and "the sensation when landing is different." He has long used them in the Olympics as well as various international competitions. Even though this fact has not been publicly highlighted, it has been a great joy for our company. Based on this trust, we reached an agreement to fight together in the 2014 season, and thus the advisory contract was signed.

 

Spoiler

About Phiten Inc.
A Body Care Company Supporting Health

Since its establishment in 1983, Phiten has operated under the policy of "Everything is for supporting health," and has released numerous body care products to the world. The company has focused on developing unique technologies, utilizing nanotechnology to disperse metals at the nano level in water, and has obtained over 100 patents in countries worldwide. Backed by this high level of technological expertise, Phiten has gained significant trust from both the general public and top athletes around the world. In recent years, the company has entered into an "MLB Authentic Collection License Agreement" with Major League Baseball (MLB), becoming the first Japanese company to do so, further enhancing the global recognition of its products.

 

RAKUWA Necklace Series Flagship Model
UPG Series (ULTIMATE PERFORMANCE GEAR)

"ULTIMATE PERFORMANCE GEAR" is the highest brand category within Phiten's "RAKUWA Necklace" series. The category name signifies "gear that pursues ultimate performance" and expresses the fusion of Phiten's proud "technological expertise" and uncompromising "design." It represents the pinnacle of the brand, offering products for those who continue to challenge themselves in sports, business, and all other fields.
For more detailed information, please refer to the attached document.

 

------------------------------------------------------------------------------------------------

 

"The Sensation During Performance is Different"
Meeting the Phiten RAKUWA Necklace

Yuzuru Hanyu's first encounter with Phiten products was when he was 8 years old. On the recommendation of his father, who was already a fan of Phiten products, he began wearing the RAKUWA Necklace during practice. He quickly realized that wearing it made a noticeable difference in the sensations of his body. He also appreciated the design, which allowed him to coordinate it with his costumes, and soon began wearing it in competitions as well. Now, it has become second nature for him to wear the RAKUWA Necklace during performances, and he says that he feels unsettled and it affects his performance if he doesn't wear it.

 

Socks Focused on Victory
The Fit During Landing Feels Different

In his pursuit of becoming a top figure skater, Yuzuru Hanyu paid particular attention to his socks. Phiten's five-toe socks provide exceptional fit and stability during landings, which led him to adopt them for both practice and competitions.

 

Now, Yuzuru Hanyu says that he cannot compete without both the necklace and the socks. Behind his gold medal win at the Winter Olympics were not only his tireless efforts but also the support of Phiten products.

 

Phiten will continue to support Yuzuru Hanyu's conditioning moving forward.

 

Profile
Born in 1994, from Miyagi Prefecture. Influenced by his older sister, he began skating at the age of 4. In the 2009-10 season, he made history by winning the JGP Final at the youngest age ever (14 years old), and then became the World Junior Champion at the following World Junior Championships. In the 2011-12 season, he earned a bronze medal in his debut at the World Championships. In the 2013-14 season, he won his first Grand Prix Final in December and achieved back-to-back victories at the Japanese National Championships. Additionally, in February at the Sochi Winter Olympics, he won the gold medal in the men's singles event. In March, he became the World Champion at the World Championships, becoming the second Japanese man in history to win the title after four years.

 

 

Favorite
The Power Chosen by Yuzuru Hanyu

 

RAKUWA NECK X100
CHOPPER MODEL

 

Creates a Sense of Richness and Sharpness
The top section features pure titanium, which combines both a sense of heaviness and lightweight properties. By adding a "V" silhouette to the neckline, it enhances the facial features with a tightening effect and shadows, creating a well-balanced overall silhouette.

Uses Two Types of Materials for the Cord
The black cord uses the highly durable "66 Nylon," while the brown cord features a leather-touch material that replicates the feel of real leather.

RAKUWA Neck X100 (Chopper Model) ¥10,152 (including tax)

• Size: Black 50cm, Brown 40cm
• Colors: Black, Brown

 

 

NEW
RAKUWA NECK X100
MIRROR BALL

 

Pure Titanium Mirror Ball
The top section features a spherical pure titanium, polished to a mirror-like finish with "mirror processing." The Phiten logo is laser-engraved.

One-Touch Attachment and Detachment with Magnet
The clasp is easily attached and removed using the power of magnets.

RAKUWA Neck X100 Mirror Ball ¥9,720 (including tax)

• Size: 40cm, 45cm
• Colors: Silver/Silver, Black/Gold

 

 

The socks provided to Yuzuru Hanyu are custom-made for his personal use. The products for general release are currently under development.