[2024.03.14] Yuzuru Hanyu as Gucci Brand Ambassador

[yuzurujenn]

Info:

 

 

https://x.com/gucci_jp/status/1768223046584631337

https://www.gucci.com/jp/ja/st/stories/article/yuzuru-hanyu-ginza 

 

 

[yuzurujenn]

*Machine translation. Inaccuracies exist*

 

 

2024.03.21

 

Info: https://x.com/gucci_jp/status/1770757242733662536

Video: https://yuzurujenn.tumblr.com/post/762128597935931392/20240321-guccis-60th-anniversary-in-japan

 

Gucci's 60th Anniversary in Japan - LINE message from Yuzuru Hanyu

 

Gucci's 60th Anniversary in Japan

Tokyo Tower Light-up

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This year, Gucci celebrates its 60th anniversary in Japan. As a token of gratitude to everyone in Japan, Tokyo Tower will be illuminated on March 22 (Friday) and March 31 (Sunday). The tower will be adorned with the iconic GUCCI colors of green and red, lighting up Tokyo's spring night sky.

 

To commemorate the lighting, a limited number of stickers with a Tokyo Tower motif will be distributed at eight Gucci stores nationwide from Friday, March 29th. Please check the menu screen for details.

 

In addition, we have received a congratulatory video message from figure skater Yuzuru Hanyu, who has been appointed as the brand ambassador for Gucci.

 

▼Tap the image below to watch the message video for a limited time until Sunday, March 31st.

 

 

Quote

 

Hello everyone. I am Yuzuru Hanyu, who has been appointed as the brand ambassador for GUCCI.

 

This year marks the 60th anniversary of GUCCI's arrival in Japan. I am delighted to be able to celebrate such a special year together.

 

Throughout its long history, GUCCI has dedicated passion to craftsmanship and demonstrated extraordinary creativity, gaining many fans in Japan. I look forward to learning more about the charm of GUCCI.

 

Now, in its 60th anniversary year, Tokyo Tower will once again be lit up in GUCCI colours, illuminating the spring night sky. Please look forward to it.

 

[yuzurujenn]

*Machine translation. Inaccuracies exist*

 

 

2024.04.08-2024.05.07

 

Info: https://x.com/gucci_jp/status/1775855840698020010
https://x.com/gucci_jp/status/1779698659153657864

Video: https://yuzurujenn.tumblr.com/post/749886939345436672/part-1-the-story-of-the-birth-of-the-gg-pattern

 

(Yuzuru Hanyu tells the story of Gucci. Three audio stories will be released on Line, one per month. You can listen to it at Gucci shops nationwide from the QR Code provided)

 

Part 1: The story of the birth of GG pattern which symbolizes Gucci

 

Quote

 

Hello everyone. My name is Yuzuru Hanyu, and I have just been appointed as a Gucci brand ambassador. I would like to talk about the GG pattern, which is still widely used in clothing, handbags, and even accessories, and continues to be loved as Gucci’s iconic symbol.

 

The roots of the now legendary GG pattern lie in the story of the brand’s birth. In the late 1960s, Gucci’s sons set the initials of their father, Guccio Gucci, onto a jacquard diamante canvas with a series of signature diamond patterns in honor of their father’s legacy.

 

The GG pattern was thus born and has since been developed into many variations and come to adorn every aspect of Gucci’s creations. Combining the power of an icon with Gucci’s roots in craftsmanship, the sophisticated design and quality of the GG pattern create a timeless value.

 

 

[yuzurujenn]

*Machine translation. Inaccuracies exist*

 

 

2024.05.08-2024.05.31

 

Info: https://x.com/gucci_jp/status/1785501898155737159

Video: https://yuzurujenn.tumblr.com/post/752090537510731776/20240508-20240531-part-2-the-story-of

 

(Yuzuru Hanyu tells the story of Gucci. Three audio stories will be released on Line, one per month. You can listen to it at Gucci shops nationwide from the QR Code provided)

 

Part 2: The story of Gucci’s origins, the travel bag

 

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Hello everyone, I am Yuzuru Hanyu, GUCCI’s brand ambassador.

 

The GUCCI story begins with a journey from Florence to London, where young GUCCIO GUCCI, working as a porter at The Savoy at the dawn of the 20th century, dreamed of one day bearing his name on a piece of luggage. The experience in London broadened his horizons, and Guccio Gucci returned to Florence with the visionary aspiration to create the most elegant and original luggage designs, using high-quality materials brought to life by the skilled local Florentine craftsmen.

 

More than a century after its first steps, GUCCI continues its creative journey with the same ambition as when the brand was founded. GUCCI’s journey is reflected in its bags and luggage, drawing on its legendary past and looking towards the future.

 

[yuzurujenn]

*Machine translation. Inaccuracies exist*

 

 

2024.06.01-2024.07.10

 

Info: https://x.com/gucci_jp/status/1794949149718094231
https://x.com/gucci_jp/status/1800822853849244062

Video: https://yuzurujenn.tumblr.com/post/755782112390643712/20240601-20240710-part-3-the-bamboo

 

(Yuzuru Hanyu tells the story of Gucci. Three audio stories will be released on Line, one per month. You can listen to it at Gucci shops nationwide from the QR Code provided)

 

Part 3: The story of the bamboo handle bag that embodies Gucci’s craftsmanship

 

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Hello everyone. I am Yuzuru Hanyu, the brand ambassador for Gucci.

 

Gucci’s iconic bamboo-handle bags are made by Florentine artisans who heat bamboo over a flame to curve and polish it, symbolizing Gucci’s innovative creativity.

 

The bamboo handle was born in 1947 at Gucci’s workshop in Florence. It was an innovative idea conceived by artisans to protect Gucci’s exclusive quality while responding to the shortage of materials during wartime. The bamboos were heated over fire and bent into a U-shape. 

 

The bamboo handle bags quickly became popular and made their mark in the history of design. Today, at the Gucci ArtLab, the hub of Gucci’s craftsmanship in Scandicci, just outside Florence, specially trained artisans craft the signature bamboo handles using the same techniques as when they were first created.

 

Each one has a different color and curve, making it a one-of-a-kind handle.